B2B Marketing

9 Research-Backed Email Marketing Strategies That Actually Work

In recent months, we’ve seen many marketers focus on webinars, social media, video marketing, and many other new and exciting opportunities. And this is amazing! It’s always great to try out something different.

However, we should not lose sight of the fundamentals, and email marketing is definitely top of that list. Here, look at these findings.

According to HubSpot, a successful email campaign can generate an astounding ROI of 4,2000%, which is $42 for every dollar spent. It may be old, but it’s not outdated.

So how can you maximize your email marketing efforts? This infographic will give you a better understanding of how to improve your email performance and get better results.

Whether your click-through rates (CTR) are too low or your unsubscribe rate is too high, you’ll find the answers here.

Check it out.

9 Research-Backed Email Marketing Strategies That Actually Work

Written By Samuel Thimothy

Samuel Thimothy has deep expertise and experience in online marketing, demand generation and sales. He helps businesses develop and execute marketing strategies that will improve their lead generation efforts and drive business growth. He serves as the VP at OneIMS, an inbound marketing agency and co-founded Clickx, the digital marketing intelligence platform that eliminates blind spots for brand marketers and agencies.