How to Write a Competitor Analysis Report for B2B

Staying competitive is a constant challenge, and one of the most powerful tools to help your business thrive in the competitive B2B world is a solid competitor analysis. But here’s the catch—having insights about your competitors is just the first step. To really turn that information into something useful for your business, you need a clear, structured competitor analysis report.

A competitor analysis report provides you with a comprehensive view of how your business compares to others in the same market. It helps you identify strengths, weaknesses, opportunities, and potential threats, making it an essential document for strategic decision-making.

In this article, we’ll explore why a competitor analysis is important for B2B organizations, what goes into a competitor analysis report, and how to create one that’s useful and actionable. We’ll also highlight common mistakes to avoid and provide helpful tips on presenting your findings.

Why Competitor Analysis Is Important for B2B Organizations

B2B companies operate in a unique environment where sales cycles are longer, buyer personas are more complex, and the stakes are high. That’s why your competition is more important than ever. A thorough competitor analysis helps you stay sharp, spot opportunities, and make smarter business decisions. 

Here’s why this type of analysis is an important part of your B2B marketing process.

Spot New Opportunities

By studying what your competitors are doing, you can find gaps in the market that your business could fill. From a feature they’re missing to a customer need they’re not addressing, competitor analysis can help you spot new opportunities for growth.

Benchmark Your Performance

A competitor analysis gives you a clear view of how your business measures up against others in the market. It helps you understand where you’re excelling and where there’s room for improvement, whether in pricing, product offerings, or customer service.

Refine Your Marketing & Sales Strategy

What are your competitors doing to attract customers? How are they positioning their products? This information is key to improving your own marketing and sales efforts. Whether you need to tweak your messaging or rethink your lead-generation tactics, competitor insights can help you refine your strategy.

Keep Up with Industry Trends

The B2B space is constantly evolving, and competitors are often the first to catch on to emerging trends. Monitoring your competitors can help you stay ahead of changes in the market, from new technology to shifting customer preferences.

Identify Threats Early

Competitor analysis allows you to spot potential threats before they become real problems. Whether it’s a new product launch or a change in pricing strategy, staying aware of competitor activities helps you act quickly and stay ahead.

Make Smarter Business Decisions

Instead of guessing, a competitor analysis provides solid data that you can use to make informed, strategic decisions. If you’re considering a new product line, a change in your pricing strategy, or an entry into a new market, competitor data can help guide those decisions.

What Is a B2B Competitor Analysis Report?

A B2B competitor analysis report is a comprehensive document that details the strengths, weaknesses, strategies, and market positions of your competitors. It provides valuable insights into what your competitors are doing well, where they’re falling short, and how you can use this information to your advantage.

The report should give you a clear picture of how your business compares to others, where you can improve, and where you have a competitive edge. A great competitor analysis report doesn’t just tell you what your competitors are up to—it also helps you identify actions you can take to stay ahead of the game.

What Does a Competitor Analysis Report Look Like?

A well-structured B2B competitor analysis report should be clear, concise, and packed with actionable insights that help inform business decisions. While the exact format may vary depending on your goals and the audience, there are several key components that every effective competitor analysis report should include. 

Part 1: Executive Summary

The executive summary is the first section of the report and provides a high-level overview of the key findings. It’s a snapshot of the most critical insights that your audience needs to understand right away. 

This section should answer the fundamental questions:

• Who are your competitors?
• What are their strengths and weaknesses?
• What strategic recommendations can you make based on your analysis?

The executive summary is crucial for busy decision-makers who may not have time to read the entire report but need to quickly grasp the essential takeaways.

Part 2: Competitor Profiles

The competitor profiles section outlines the key players in your market. For each competitor, you should provide an in-depth profile that includes the following:

• Company overview: A brief description of the competitor, their history, and their market position.
• Product or service offering: A breakdown of what products or services they provide and how they’re positioned in the market.
• Target audience: A description of who their primary customers are and what industries they serve.
• Market share and financials: Insights into their market share, growth trends, and any available financial information (revenue, profit margins, etc.).

Competitor profiles offer a clear view of who your competitors are and where they stand in the market.

Part 3: SWOT Analysis

A SWOT (strengths, weaknesses, opportunities, threats) analysis is a fundamental part of any competitor report. 

Let’s take a closer look at SWOT:

• Strengths: What does the competitor do well? Strengths could include product quality, strong customer relationships, brand recognition, or unique technology.
• Weaknesses: Where do they fall short? Weaknesses might involve poor customer service, outdated products, or a lack of market presence in certain regions.
• Opportunities: What growth areas could they tap into? Opportunities could involve emerging trends, new market segments, or product innovation.
• Threats: What external factors could harm their business? Threats may include new competitors, changing regulations, or shifts in customer behavior.

This section helps you assess where each competitor excels, where they fall short, and where they might be vulnerable to changes in the market. It’s a great way to visualize the competitive landscape.

Part 4: Competitive Positioning

This section looks at where each competitor stands relative to others in the market. You’ll want to include a competitive matrix or chart that compares key competitors on factors like the following:

• Product features
• Pricing strategy
• Market presence
• Customer satisfaction
• Technological innovation

A competitive positioning map helps visualize how different competitors align within the market, making it easier to identify gaps or areas where your business can differentiate itself.

Part 5: Market Trends & Insights

Understanding the broader market landscape is essential for identifying where competitors fit within the industry. This section should focus on several key elements:

• Industry trends: What are the latest trends shaping the industry? Trends could include shifts in customer behavior, new technologies, or changes in regulatory frameworks.
• Consumer preferences: What do customers want from businesses in this sector? How are their expectations evolving?
• Growth opportunities: What new areas are opening up in the market? Are there underserved customer segments that competitors have overlooked?

These insights help you understand not just where competitors stand today but also how the market is evolving and where opportunities for growth may lie.

Part 6: Key Takeaways & Strategic Recommendations

At the end of the report, provide a summary of your key findings and actionable recommendations. This section should be grounded in the analysis you’ve conducted, with clear guidance on what your business should do next. 

You could include several types of recommendations:

• Areas where you can capitalize on competitor weaknesses
• Opportunities to innovate and differentiate your offerings
• Potential threats to watch out for and strategies to mitigate them

This is the section that provides the most direct value, as it translates all the analysis into concrete steps that can drive future strategy.

Part 7: Conclusion

The conclusion wraps up your findings and reiterates the most important insights from the report. This section should be brief but impactful, reminding the reader of the key takeaways and how they can be applied to achieve business goals.

How to Create a Competitor Analysis Report for B2B

Now that you know what to include in your report and how it should look, let’s break down the steps for creating one.

Step 1: Define Your Competitors

Before diving into the data, decide who your competitors are. Start with the direct competitors—businesses offering the same products or services. But don’t stop there. Also include indirect competitors—those providing alternative solutions to the same customer needs.

Step 2: Gather Data

Next, gather as much data as you can on your competitors. Use both primary and secondary sources.

Primary sources include direct information via customer reviews, surveys, competitor websites, and interviews, while secondary sources like industry reports, news articles, and financial statements are also valuable.

Step 3: Analyze the Data

Once you have all the data, the next step is to analyze it. Look for patterns, strengths, weaknesses, and opportunities. This step is where you can start to see where your competitors are excelling and where they may be vulnerable.

Step 4: Organize Your Findings

Structure your report in a way that’s easy to follow. Use headings and subheadings to organize each section. Make it visually appealing with charts, graphs, and tables to highlight key data.

Step 5: Create Actionable Insights

The final step is to make the data work for you. Your report should offer more than just a summary of competitor activity. It should provide actionable insights that help your business make informed decisions—whether that’s adjusting your marketing strategy, tweaking your product, or entering a new market.

Step 6: Review & Refine

Before finalizing your report, go over it to ensure accuracy, clarity, and completeness. Make sure it’s easy to read and free from jargon. The goal is to present the information in a way that’s accessible to everyone in your organization.

5 Common Competitor Analysis Report Mistakes (& How to Solve Them)

Creating a comprehensive and insightful competitor analysis report is no easy task. While the process can provide invaluable insights, it’s easy to make mistakes that can undermine the effectiveness of your findings. 

In this section, we’ll highlight some of the most common pitfalls when creating a competitor analysis report and offer practical solutions to ensure your analysis is as impactful and actionable as possible. By learning from these mistakes, you can refine your approach and deliver reports that drive smarter, more informed decisions for your business.

Mistake #1: Not Looking at Indirect Competitors

It’s easy to focus only on direct competitors, but indirect competitors—those offering alternative solutions to the same customer problems—can be just as important. For example, a software company might overlook manual tools that compete with its automated solutions.

Solution: Make sure to include both direct and indirect competitors in your report.

Mistake #2: Using Outdated Information

The business landscape changes quickly, so relying on outdated data can lead to inaccurate conclusions and missed opportunities.

Solution: Regularly update your competitor analysis report and make sure you’re working with the most current information available.

Mistake #3: Too Much Data, Not Enough Insight

A report full of raw data but lacking clear insights is not helpful. The goal is not just to describe what competitors are doing but also to offer actionable recommendations.

Solution: Focus on providing key insights and strategies that your business can act on.

Mistake #4: Overcomplicating the Report

Complex jargon and long-winded explanations can make a report difficult to read and understand. Keep it simple.

Solution: Make sure your report is concise, clear, and easy to digest. Focus on the most important points

Mistake #5: Lack of Clear, Actionable Insights

A competitor analysis report should end with clear recommendations. If you don’t provide actionable insights, the report won’t have the impact it should.

Solution: Always conclude your report with specific, actionable recommendations based on your findings.

Tips for Presenting a B2B Competitor Analysis Report

Once you’ve gathered and analyzed all the data for your competitor analysis report, the next step is presenting it in a way that’s clear, engaging, and actionable. How you deliver your findings can make all the difference in how they’re understood and used to drive decisions. 

Follow these practical tips for presenting your B2B competitor analysis report effectively to ensure that your insights resonate with your audience and lead to meaningful action.

Know Your Audience

Tailor your report’s presentation to the needs of the audience. For executives, focus on high-level insights and strategic takeaways. For the marketing team, dig into actionable tactics and customer insights.

Tell a Story

Instead of just listing facts, present your findings in the form of a story. This approach makes it easier for your audience to follow the narrative and engage with your insights.

Use Visuals

Charts, graphs, and tables can help break down complex data and make key insights easier to understand. Visuals are especially useful when comparing competitors.

Focus on Actionable Insights

End your report with specific recommendations that help guide decisions. This part is where the value of your analysis really shines.

B2B Competitor Analysis Report FAQs

Why Is Competitor Analysis So Important for B2B Companies?

For B2B companies, competitor analysis helps you stay competitive, understand customer needs, and adjust your strategies to meet market demands. It’s critical for making informed decisions that drive long-term growth.

Which Questions Do We Need to Ask When Doing Competitor Analysis

Key questions to ask when doing competitor analysis include the following:

• Who are our competitors?
• What are their strengths and weaknesses?
• What marketing strategies are they using?
• How are they priced?
• What do customers think of them?

What Is a Competitor Analysis Report?

A competitor analysis report is a document that details your competitors’ strengths, weaknesses, strategies, and market positioning, helping you understand how your business compares and where you can improve.

How Will a Competitor Analysis Report Help My Business?

A competitor analysis report can help your business by identifying gaps, providing benchmarks, refining marketing strategies, and spotting potential threats and opportunities in the market.

What Is the Purpose of a Competitor Analysis Report?

The purpose of a competitor analysis report is to provide valuable insights that help your business make informed decisions, refine strategies, and stay ahead of the competition.

How Do You Write a Competitor Analysis Report?

To write a competitor analysis report, gather data about your competitors, analyze their strengths and weaknesses, and organize the information in a clear, structured format. Make sure to include actionable insights and recommendations.

What Are Potential Issues with a Competitor Analysis Report?

Common issues with a competitor analysis report include relying on outdated information, ignoring indirect competitors, and failing to provide actionable insights.

How Do You Present a Competitor Analysis Report?

Present competitor analysis reports clearly and concisely, using visuals to highlight key points. Focus on actionable insights, and make sure the report is relevant to the needs of the audience.

Conclusion

Competitor analysis may seem like a lot of work, but the payoff is huge. With the right insights at your fingertips, you’ll have a clearer path forward to make smarter decisions and drive real results for your business. 

Your competitors are already analyzing your every move—it’s time for you to do the same!

Need help with competitor research, attracting new audiences, retaining existing customers, and generating more revenue? We’re ready to partner with you. Schedule a consultation with us today to learn more about how OneIMS can help your B2B business beat the competition and achieve your growth goals.