Marketing encompasses a number of activities that help to match your products and services withcustomers who absolutely love them. Consistently making this happen requires a cohesive marketing plan that is supported by up-to-date market insight, implemented easily and assessed and updated periodically.
While every business needs to conduct marketing to remain viable, most companies do not have the comprehensive marketing expertise in-house to adequately accomplish this important business function. That is where Chicago B2B marketing firm, OneIMS, shines as a beacon of hope to fledgling start-ups as well as mature businesses that need their marketing activities to be as efficient and results-oriented as possible. Here are just some of the ways that hiring the right marketing agency can help your business to improve its overall marketing activities in key categories.
Marketing Goals and Objectives
Many of our clients come to us with general ideas about the direction in which they would like to take their companies. When these non-specific ideas are further developed, they often become marketing goals. Reaching profitability targets or achieving market segment growth are just a couple of examples of common marketing goals. Even if you have not established marketing goals for your start-up, OneIMS can assess your company’s needs and help you to develop these important sign posts for your company.
Marketing objectives are the activities that a company undertakes to meet its goals. These objectives are specific and measurable. For instance, a company that needs to meet profitability goals might set a marketing objective to increase traffic to its website by 15 percent within the next three months. A business whose goal is new growth would set an objective to optimize its website to penetrate a foreign market and reach overseas customers. OneIMS can help you to develop marketing goals and objectives that optimize your company’s strengths and amend weak areas.
The OneIMS team makes sure that all of your company’s marketing activities work together to meet established marketing goals and objectives. Your company’s values and character are communicated across a diverse mix of marketing channels to achieve specific objectives. We understand that dramatic improvement does not happen overnight, but a consistent and effective marketing message brings long-term results.
Product and Service Descriptions
Well-crafted product and service descriptions become the theme of your company's branding and promotions strategies. These descriptions are more than just explanations of what the products or services do. Product and service descriptions incorporate the needs of the market that your company serves. Effective market research uncovers details about your target customers’ product or service preferences. Product and service descriptions help to establish your company as an entity that provides something of value in relation to a recognized need.
Anyone at your company can spend countless hours conducting market research to generate product and service descriptions that could cause customers to buy or try your company's product or service. However, market research is done systematically at OneIMS, and we take pride in delivering measurable results efficiently.
We understand the importance of establishing emotional connections between your company's product or service and your targeted audience. Our marketing team at OneIMS has the technological tools, investigative skills and analytical experience to find out what makes your prospects tick. During our research sessions, we uncover the things that motivate your prospects to get going in the mornings as well as those concerns that keep them up at night.
Our product and service descriptions highlight the features that best fulfill the physical and emotional needs of your unique target audience. Customer-focused product or service descriptions are proven to be more impactful than those that simply list a handful of attributes for which your prospective clients may or may not be interested. Using our engaging product or service descriptions throughout your marketing activities can help your company to establish the long-term customer relationships that are needed for growth.
Competition Assessments
The market research that we conduct at OneIMS on behalf of our business clients also helps them to differentiate their businesses from competitors. We analyze your company’s culture, offerings and target market to identify the most effective tone for all of your marketing functions. For example, your marketing content and graphics could reflect an organization that is professional yet upbeat or one that is laid-back and humorous. Your chosen tone helps to distinguish your company and its offerings from the competition.
OneIMS makes sure that your company stands out from the crowd by analyzing your primary competitors’ products and services. More important than your competitors’ offerings are their branding strategies. OneIMS helps your company to create a unique selling proposition that vividly explains why prospective customers should choose your product or service over one that is offered by a competitor business.Since our market research helps you to get to know your target customer intimately, your unique selling proposition will appeal to how your customers make buying decisions.
Competition assessment results contribute to unique selling propositions that market solutions to your clients and not just products or services.
Branding
Businesses that operate in nearly all industries have experienced increased levels of competition in recent years. The globalization of market economies means that your fiercest competitors may be on the other side of the world. Developing a distinctive brand for your company as well as your product or service is key to setting your business apart from the ever-growing crowd.
You’ve probably noticed that it is not enough to offer a needed product or service to today’s savvy consumers. They want to know that they are getting the best-value offering for their dollars.Increasingly, these prospective clients are also concerned with the integrity and ethics of the companies for which they choose to do business.
Effective brand marketing highlights the attributes that eventually become synonymous with a company’s identity. These company or product qualities are portrayed in slogans, logos, company website graphics and product packaging. Running periodic brand marketing campaigns helps to establish and reinforce a company’s reputation in the market.
Our goal is to help our clients to develop brands that instantly invoke the recognition of quality and trustworthiness. This establishes customer loyalty and fosters long-term growth. Since we take a comprehensive approach to marketing, the deep research that we conduct about our clients’ ideal customers guides our brand campaigns. When you work with OneIMS, your company’s website, logo and social media posts work together to tell a story that resonates with your target audience’s values.
Marketing Strategies
Our OneIMS team specializes in custom marketing strategies that optimize your company’s strengths and bring results. We leave nothing to chance. After analyzing your company’s online presence, we create research-based marketing strategies that include a rich mix of inbound marketing best practices.
Some conventional techniques that we use include:
Search Engine Optimization (SEO)
Social Media Engagement
Content Generation
Pay-per-Click (PPC) Advertising
Search Engine Optimization
Powerful software coupled with the analytical skills of our marketing experts allow us to assess your website's problem areas and provide timely solutions. These solutions involve creating and updating content that boosts your site's search engine ranking and your company's reputation as a leader in its category. Our recommended content incorporates relevant links that satisfy your customers' need for in-depth information. We also conduct key word analyses to determine which key words will increase organic traffic to your website, and we identify the appropriate frequency of key word use throughout your site. Popular search engines such as Google, Bing and Yahoo frequently update their algorithms to create better internet user experiences, and we help our clients to stay in sync with those changes.
Social Media Marketing
Social media engagement is a staple element of nearly all online marketing strategies. While deciding to interact on social media is a foregone conclusion for most companies, OneIMS guides its clients on how to quickly implement social media campaigns that engage prospective clients and create leads. We also develop techniques that nurture relationships with existing customers using a variety of social media platforms. Our strategies usually include a mix of free, link-enhanced content as well as paid social media advertising.
Most people immediately think of Facebook and Twitter when the subject of social media marketing arises. However, here are some other effective social media platforms that OneIMS uses for its clients' inbound marketing campaigns.
YouTube
Company Blogs
When it comes to implementing successful social media marketing campaigns, OneIMS uses the results of its key word analyses to generate social media content ideas. We use a blend of text, multi-media and infographics content to captivate social audiences and communicate our clients' unique marketing messages.OneIMS makes sure that all of our clients’ social media content aligns with the rest of their branding activities. By generating social media content that reflects a client's consistent tone, we can reinforce positive brand association and improve communication between our business client and its customers.
Offsite Content Creation
While fresh and compelling content is crucial to the health of your company's website, your business can also benefit from publishing high-quality content on other platforms. OneIMS can help your company to communicate ideas that can be published in a variety of places on the internet. When you work with us, your offsite content is generated in your company's unique tone of voice. This serves to reinforce your company's image to clients and prospects all over the world. We also structure and format the key word rich content to be search engine friendly. Our offsite content is strategically placed on diverse informational resources, and we embed links that helps to drive traffic back to your company’s website.
PPC Ads
According to recent statistics, a billion more people around the world search the internet for informational content rather than reach for traditional printed newspapers. Subsequently, our team uses PPC advertising as a tool for effective online marketing. When clients choose to utilize PPC advertising, they pay any time that an interested prospect clicks on their digital advertisement. Since so many of your customers and prospects search Google for information about products and services, we generate strategies that help your company to get the most out of paid Google Adwords.
Our OneIMS team of marketing professionals keeps up with the latest inbound techniques so that our clients can concentrate on what they do best which is delivering great products and services. For example, a Nielsen study confirmed that the overwhelming majority of internet users trust content that comes from family, friends and even strangers more than they trust information that comes from brands. Subsequently, professional marketing firms like OneIMS implement user-generated content to give consumers what they need to make buying decisions about our clients' products and services. This type of content could include Pinterest pictures of happy clients using your products or testimonials of customers who express genuine satisfaction with your services.
Here are some other effective inbound marketing techniques that we can employ on behalf of our clients when appropriate.
- Development and implementation of interactive forums
- Creation of digital VIP areas for loyal customers and supportive followers
- Development of key strategic partnerships with bloggers and industry experts
Monitoring Results
OneIMS uses proven marketing strategies that bring measurable improvements and promote long-term growth. Marketing is our passion, and we are confident about the results of our work. We want our clients to be just as confident that they are receiving the absolute best return on their marketing investments.
This confidence is achieved through our marketing performance assessments that utilize powerful analytics software to gather metrics about content marketing as well as paid advertising. These metrics allow us to conduct trend analysis for our clients and update marketing activities to capture opportunities. For example, we determine our clients' most popular content through the use of data analytics, and we can suggest promoting that content using paid social media advertisement to dramatically increase visitor traffic. We also use metrics to avoid wasting valuable marketing dollars on strategies that are ineffective at reaching our clients' ideal customers.
Some of the information about our clients' websites and blogs that we uncover through our assessments are:
- Number of unique website visitors
- Pages viewed by prospects during a website visit
- Number of external links to the client's website
