Israel Pinto | How to Win in a Business Game. Importance of Customer Acquisition and Retention

Israel Pinto | How to Win in a Business Game. Importance of Customer Acquisition and Retention
Know your numbers! When it comes to your business, understanding the metrics behind your acquisition cost is crucial to driving growth. Israel Pinto, Business Development Manager at Change Capital, shares his insights on acquisition cost, opportunity cost, customer retention, and tips for success in sales and marketing.

Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.

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— Erin Hodges, Director of Marketing, DecisionPoint Systems

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