Nina Ruhe | Building Trust and Connection with Content Marketing. Demand and Lead Generation Tips

Nina Ruhe | Building Trust and Connection with Content Marketing. Demand and Lead Generation Tips
Everybody has the best product, but whether people are going to trust the product depends on how you market it. Today’s guest for Coffee with Closers is convinced that marketing success in such a big industry as cybersecurity is all about convincing people and building trust. Meet Nina Ruhe, a content marketing expert with multimedia journalism and entrepreneurial background. She leads a content team, whose main focus is multimedia, video, and different new-level types of content creation. Nina and Samuel are talking about establishing trust, breaking through the noise, and building connections with the audience. * How industries like cybersecurity can leverage content for demand and lead gen? * What are the specific content marketing tactics to utilize? * How to get the attention of CEOs, CTOs, and other high-level professionals with the help of content? Learn this, and many other tips for small content marketing teams in this episode. Enjoy! ------------------------------------------------------------------------------------------------------------------------------- ►Visit Keyfactor website https://www.keyfactor.com/ ►Find Nina Ruhe on LinkedIn https://www.linkedin.com/in/ninaruhe/ -------------------------------------------------------------------------------------------------------------------------------

Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.

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— Erin Hodges, Director of Marketing, DecisionPoint Systems

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