Patrick Campbell | Why Pricing Is Important In Business? Insights from a CEO of Pricing and Retention Software Company
How strategic are you about the pricing of your product or service? Today’s guest for Coffee with Closers shared a very interesting insight. The average amount of time a company spends on their pricing each year is less than 15 hours. Not a month, not a week, 15 hours total throughout that year. And if you compare this to the amount of time and effort you spend on your office space or your remote culture and so on, it is not nearly as enough as it should be.
Why is pricing so critical, though? There are three really big growth levers in your business – acquisition, monetization, and retention. Half of your time and budget are going to be spent on acquisition, but a bulk of your growth is going to come from good retention and proper pricing. Anyway. Let’s not reveal all the secrets :)
I want you to meet Patrick Campbell, CEO & Founder of ProfitWell – the software for helping subscription companies with their monetization and retention strategies. Patrick led Strategic Initiatives for Boston-based Gemvara and was an Economist at Google and the US Intelligence community. But against all odds, he ended up being an entrepreneur. Watch this interview to learn more about his fascinating journey.
In this episode, we are talking about first-time entrepreneurship, decentralized leadership, freemium pricing, and other strategies.
- How can servant leadership help build a feedback-driven, open culture?
- What pricing strategies are working well for SaaS companies?
- How not overcomplicate the sales process if you have a slightly more complex pricing model?
- Why is pricing not a single-move but rather a multi-move game?
- How to build a potentially sellable business?
Enjoy!
------------------------------------------------------------------------------------------------------------------------------- ►Find Patrick Campbell on LinkedIn: https://www.linkedin.com/in/patrickccampbell/ ►Visit ProfitWell at https://www.profitwell.com/ -------------------------------------------------------------------------------------------------------------------------------Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.
— Erin Hodges, Director of Marketing, DecisionPoint Systems
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We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.
Team at OneIMS is Highly Organized
Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.
Oneims Has Been Instrumental in Growing Our Market Share
With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.
We Have Been Working With OneIMS for Many Years
We have been working with OneIMS for many years now, and I can honestly say the output and quality of work has been top notch. They have helped us enormously with our overall online presence, and provided some innovative solutions regarding our SEO, lead generation and nurture programs. They introduced us to HubSpot & Salesforce.com. I can honestly say they are an extension of our Marketing Department.
We Have Been Extremely Satisfied With the Campaign Progress
Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.
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OneIMS have had a big impact on helping us grow our business. They are on top of technology and marketing in digital media. Their ideas and marketing campaigns have truly made an impact on our business growth.
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We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Ads and other online marketing campaigns.
OneIMS Has Been a Tremendous Asset
OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.
Energetic and Thoughtful
The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.
Improved Web Presence and Demand Generation Efforts
We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.
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