Rand Fishkin | How to Achieve Success as a Small Business for a Low Cost of Acquisition
When you are just entering the market as a small business, it’s really hard to compete with giant brands that have all the resources in the world while you have none. But it doesn’t mean you get no chance to succeed. It’s just that the path for underdogs is going to be different. And today’s guest for Coffee with Closers loves the underdogs. He is passionate about helping small and medium businesses to become profitable, find sustainable growth, and do well serving their markets.
Meet Rand Fishkin, CEO and founder of an SEO company MOZ until 2018, and now CEO and co-founder of SparkToro, the new audience research startup. He’s dedicated his professional life to helping people do better marketing through his writing and speaking.
“I like small businesses, I like early-stage companies, I like people who are still people,” says Rand. Tune in for our conversation, where he shares some practical advice on entrepreneurship and best practices for marketing.
Coming up:
- Why is it crucial to find the right ways to reach your audience?
- As a CEO, do you have to be the face of the brand to promote your company?
- Why setting high expectations solely for marketing may not be a good idea?
- How to find a balance between brand-building initiatives and demand generation?
- How to stay productive as an entrepreneur?
Enjoy!
------------------------------------------------------------------------------------------------------------------------------- ►Find Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin/ ►Check out SparkToro https://sparktoro.com/ ►Grab your copy of Lost and Founder https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup/dp/0735213321 -------------------------------------------------------------------------------------------------------------------------------Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.
— Erin Hodges, Director of Marketing, DecisionPoint Systems
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We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.
Team at OneIMS is Highly Organized
Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.
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OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.
Energetic and Thoughtful
The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.
Improved Web Presence and Demand Generation Efforts
We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.
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