Tim Kopp | One Team and a Key to a Ferrari: Humanizing Marketing, Being Authentic, and Prioritizing
Truly authentic brands connect with you on a deeper level. They almost become a part of your soul. And that can’t happen unless every single person in your team is bought into what they are doing.
Today's guest for Coffee with Closers believes that the way you recruit, retain, and engage your employees should be your number one priority.
Meet Tim Kopp, the Executive Chairman & CEO of Terminus and a partner at High Park Ventures. He is recognized as a marketing and technology leader with more than 20 years of experience at global B2B and B2C brands, such as ExactTarget, Coca-Cola, and P&G.
"If I’m selling to Coca-Cola, the enterprise Coca-Cola doesn’t sign the piece of paperwork. There’s a buying committee of three people. Just because you’re in B2B doesn’t mean that you are allowed to suck," says Tim.
In this episode, we are talking about creating a product category, raising capital, growing businesses, and leading amazing teams.
Coming up:
- How to create a category and build a brand around it while generating the demand?
- How to support and take care of yourself as a business leader?
- Why should there never be any silos in companies, especially in Sales and Marketing?
- How to build a high-performance culture and get everyone on the same page?
- Creating emotional attachment in the B2B and B2C world – how are they different?
- What advice can we give for founders who are trying to raise money?
Enjoy!
------------------------------------------------------------------------------------------------------------------------------- ►Find Tim Kopp on LinkedIn: https://www.linkedin.com/in/cmovc/ ►Visit Terminus at https://terminus.com/ -------------------------------------------------------------------------------------------------------------------------------Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.
— Erin Hodges, Director of Marketing, DecisionPoint Systems
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Improved Web Presence and Demand Generation Efforts
We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.
Team at OneIMS is Highly Organized
Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.
Oneims Has Been Instrumental in Growing Our Market Share
With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.
We Have Been Working With OneIMS for Many Years
We have been working with OneIMS for many years now, and I can honestly say the output and quality of work has been top notch. They have helped us enormously with our overall online presence, and provided some innovative solutions regarding our SEO, lead generation and nurture programs. They introduced us to HubSpot & Salesforce. I can honestly say they are an extension of our Marketing Department.
We Have Been Extremely Satisfied With the Campaign Progress
Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.
Digital Marketing at Its Best
OneIMS have had a big impact on helping us grow our business. They are on top of technology and marketing in digital media. Their ideas and marketing campaigns have truly made an impact on our business growth.
Nobody Beats OneIMS in Digital Marketing
We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Ads and other online marketing campaigns.
OneIMS Has Been a Tremendous Asset
OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.
Energetic and Thoughtful
The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.
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