Trish Bertuzzi | Why Variables Matter In Sales? Lessons from the Author of “The Sales Development Playbook”
The beginning of the sales process is equally as important as the end of the sales process. And sales development or qualifying an opportunity might even be the hardest part. So how do you approach the sales process the right way? Well, this episode is an opportunity to learn from the best.
Our guest on Coffee with Closers is Trish Bertuzzi – a successful entrepreneur, well-known author and speaker, and a top sales trainer. Not so long ago, she released “The Sales Development Playbook” – a go-to guide for building repeatable pipeline and accelerating revenue growth.
Trish built a services business that has lasted 22 years in the tech space. What is her secret, you may ask? Find out in this interview.
- How to create urgency in outbound sales so that you don’t ruin the deal?
- Why sales are not always about reaching the decision-maker?
- Is there a universal framework for success in sales?
- What matters in social selling? And do you have to become a subject matter expert?
- Are you really doing ABM (account-based marketing) and why you might want to talk about ABR (account-based revenue) instead?
Enjoy the episode!
------------------------------------------------------------------------------------------------------------------------------- ►Find Trish Bertuzzi on LinkedIn: https://www.linkedin.com/in/trishbertuzzi/ ►Visit The Bridge Group at https://www.bridgegroupinc.com/ ►Grab your copy of “The Sales Development Playbook” at https://www.bridgegroupinc.com/sales-development-playbook -------------------------------------------------------------------------------------------------------------------------------Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.
— Erin Hodges, Director of Marketing, DecisionPoint Systems
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We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.
Team at OneIMS is Highly Organized
Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.
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OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.
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The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.
Improved Web Presence and Demand Generation Efforts
We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.
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