Trish Bertuzzi | Why Variables Matter In Sales? Lessons from the Author of “The Sales Development Playbook”
The beginning of the sales process is equally as important as the end of the sales process. And sales development or qualifying an opportunity might even be the hardest part. So how do you approach the sales process the right way? Well, this episode is an opportunity to learn from the best.
Our guest on Coffee with Closers is Trish Bertuzzi – a successful entrepreneur, well-known author and speaker, and a top sales trainer. Not so long ago, she released “The Sales Development Playbook” – a go-to guide for building repeatable pipeline and accelerating revenue growth.
Trish built a services business that has lasted 22 years in the tech space. What is her secret, you may ask? Find out in this interview.
- How to create urgency in outbound sales so that you don’t ruin the deal?
- Why sales are not always about reaching the decision-maker?
- Is there a universal framework for success in sales?
- What matters in social selling? And do you have to become a subject matter expert?
- Are you really doing ABM (account-based marketing) and why you might want to talk about ABR (account-based revenue) instead?
Enjoy the episode!
------------------------------------------------------------------------------------------------------------------------------- ►Find Trish Bertuzzi on LinkedIn: https://www.linkedin.com/in/trishbertuzzi/ ►Visit The Bridge Group at https://www.bridgegroupinc.com/ ►Grab your copy of “The Sales Development Playbook” at https://www.bridgegroupinc.com/sales-development-playbook -------------------------------------------------------------------------------------------------------------------------------Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.
— Erin Hodges, Director of Marketing, DecisionPoint Systems
We Are Trusted by the Best
Our expert team is dedicated to the success and growth of our clients. That’s why some of the biggest brands in the world entrust us with their marketing, sales, and revenue operations.
Improved Web Presence and Demand Generation Efforts
We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.
Team at OneIMS is Highly Organized
Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.
Oneims Has Been Instrumental in Growing Our Market Share
With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.
We Have Been Working With OneIMS for Many Years
We have been working with OneIMS for many years now, and I can honestly say the output and quality of work has been top notch. They have helped us enormously with our overall online presence, and provided some innovative solutions regarding our SEO, lead generation and nurture programs. They introduced us to HubSpot & Salesforce.com. I can honestly say they are an extension of our Marketing Department.
We Have Been Extremely Satisfied With the Campaign Progress
Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.
Digital Marketing at Its Best
OneIMS have had a big impact on helping us grow our business. They are on top of technology and marketing in digital media. Their ideas and marketing campaigns have truly made an impact on our business growth.
Nobody Beats OneIMS in Digital Marketing
We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Ads and other online marketing campaigns.
OneIMS Has Been a Tremendous Asset
OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.
Energetic and Thoughtful
The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.
Improved Web Presence and Demand Generation Efforts
We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.
Featured in Top Industry Publications
