Our Approach
Increase Brand Awareness, Create Demand and Generate Qualified Leads
At OneIMS we understand that the buyer’s journey is an important framework to base your marketing campaigns around. We custom tailor demand creation campaigns to address the customer lifecycle stages and help facilitate and accelerate the decision making process the potential buyer goes through.
- Awareness
- Consideration
- Decision
Why It Matters
Demand generation is the methodical approach to creating awareness about your products or services from your target prospects and turning them into qualified sales leads. Demand generation is the key to building predictable sales pipeline. A properly executed demand generation effort should increase the quality and volume of sales opportunities created. Demand creation is giving marketing a sales quota. It is a critical component of your business growth, if left to chance would dry up your sales pipeline.
You may have the perfect solution to the biggest challenge your ideal buyers are facing. However, if your potential customers are not aware of the solution you offer or know that there is a better alternative to their current solution; they will not proactively seek out your help. Therefore you need to educate your potential buyers and make them realize their need and the value of using your solution to meet that need.
Lead Life Cycle
We will collaborate with your team to research and identify the ideal buyer personas and their buying criteria. After which we will strategically distribute relevant, high-quality content and other valuable digital assets to build awareness and drive interest in your company and its products or services. We will utilize owned media, earned media and paid media channels to increase the reach and effectiveness of your content. Our demand creation and lead generation specialists will help you implement and optimize lead nurture and marketing automation software to capture marketing qualified leads (MQLs) and move them through the buyer’s journey to become sales qualified leads (SQLs).
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We Are Trusted by the Best
Our expert team is dedicated to the success and growth of our clients. That’s why some of the biggest brands in the world entrust us with their marketing, sales, and revenue operations.
Improved Web Presence and Demand Generation Efforts
We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.
Team at OneIMS is Highly Organized
Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.
Oneims Has Been Instrumental in Growing Our Market Share
With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.
We Have Been Working With OneIMS for Many Years
We have been working with OneIMS for many years now, and I can honestly say the output and quality of work has been top notch. They have helped us enormously with our overall online presence, and provided some innovative solutions regarding our SEO, lead generation and nurture programs. They introduced us to HubSpot & Salesforce. I can honestly say they are an extension of our Marketing Department.
We Have Been Extremely Satisfied With the Campaign Progress
Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.
Digital Marketing at Its Best
OneIMS have had a big impact on helping us grow our business. They are on top of technology and marketing in digital media. Their ideas and marketing campaigns have truly made an impact on our business growth.
Nobody Beats OneIMS in Digital Marketing
We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Ads and other online marketing campaigns.
OneIMS Has Been a Tremendous Asset
OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.
Energetic and Thoughtful
The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.
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