Funnel Development
Does your company have an aggressive sales growth goal? Are your sales team hitting their quotas quarter after quarter? Are you frustrated about spending money on unsuccessful marketing tactics and not having enough results to show? Do you believe keep doing more of what you have been is the solution to the problem?
Flood Your Funnel with Quality Leads
If your sales force is missing their numbers then you have a lead flow problem and your pipeline is running dry. No amount of sales coaching and training can magically create sales ready opportunities. To fill your top of funnel with leads who are looking for your solutions, you need a systematic way to attract them to your business and start a sales conversation. That’s where LeadTrifecta comes in. Stop starving for leads and flood your funnel with leads with our LeadTrifecta lead generation engine.
If you are looking to accelerate growth and scale your lead generation efforts, then you need to strategically invest in paid media channels to align your marketing and business goals. Paid media is not a substitute for SEO, rather it is supplementary. Especially, if you are in a mature and hyper competitive market space, then you do not have the luxury to wait for organic strategies to pick up momentum for you to see results. Thus you need a hybrid approach that will utilize PPC, display ads, remarketing ads, social ads in conjunction with content marketing and SEO .
Paid Media Strategy & Management
Paid media strategy and management offered at OneIMS drives not just impressions and clicks but sales qualified leads and customers. We accomplish this for you by precision targeting and proven conversion optimization tactics. Whether you are trying to create demand or capture it, our team of experts can help you execute paid search (PPC), display, retargeting, content amplification, social ads or a combination of these. We will find the right audience for your business, communicate your value proposition and captivate them to take the desired action to ensure you receive the optimal Return on Marketing Investment (ROMI).
Search Engine Marketing (SEM) or Pay-per-click (PPC) advertising is one of the most popular vehicles for getting fast results in online marketing. While it seems like a quick cure-all for a lack of online visibility and presence, it is a highly competitive sphere that you can not just throw money at. With OneIMS, we will take your investment into PPC and turn it into a money-making venture to deliver you maximum ROI. Our collective expertise will implement the right strategy for your business, find the hidden revenue opportunities you may have missed. We’ll also help you to discover the keywords that people use to find your business and see if there are any other untapped markets that you could explore.
PPC Management is more than just adjusting budgets and controlling bids. It requires constant monitoring of campaign performance, regular review of search query reports, conversion optimization, A/B testing, ad quality to name a few. At OneIMS, our Google Ads Certified professionals will perform the regular campaign optimization to ensure your marketing investment yields optimal result.
How It Works
Our experienced Paid Media Management experts will collaborate with your team and deliver:
- SMART campaign goals based on your budget and competitive landscape
- Comprehensive keyword research
- Competitive analysis
- Strategic planning and campaign execution
- Ad creation, management and optimization
- ROI measurement and campaign progress reporting
- Ongoing competitor campaign monitoring
- Retargeting and display ads management
- Regular campaign monitoring and optimization
- Frequent ad creative refresh
- Conversion tracking and optimization
- Strategy, recommendation and campaign analysis
- 24/7 Access to reporting and monitoring dashboard
Lead Nurturing
Improve Prospect Engagement. Increase Lead to Sale Conversion.
At OneIMS, we preach and practice full-funnel marketing. When you engage us for your marketing need, we will help you define your Ideal Customer Profile (ICP) and design your optimal buyers’ journey through the entire sales process. Our objective is to help you systematize and automate the routine steps in your sales process so you have predictable pipeline of qualified opportunities optimized for sales. We can not only help you fill the top of the funnel with marketing qualified leads, but we employ systematic process to qualify, nurture and move the leads through the entire buyers’ journey to accelerate sales and fuel the growth of your company.
The expert marketing team at OneIMS will help you identify the shortage and blockage in your sales funnel and implement proven methodology to optimize your customer acquisition efforts.
Why It Matters
Turn Leads into Customers
At OneIMS we understand that building and sustaining meaningful and profitable relationships with buyers can create a substantial revenue stream from the leads you’re generating from your demand creation efforts or from the leads you have in the sales pipeline. We custom tailor lead nurturing campaigns to address the customer lifecycle stages and help facilitate and influence the decision making process the potential buyer goes through.
A properly executed lead nurturing campaign must have specific objectives such as: re-engagement campaigns targeted toward leads who became inactive in the pipeline to warm them up for sales or top-of-mind campaigns designed to engage with leads who are not yet sales-ready to ensure they will be well educated about the products and services when time comes.
As part of our engagement, OneIMS will collaborate with your team to identify the prospects’ buying criteria and decision-making process. We help determine the digital assets that are appropriate for moving the leads through the sales funnel to accelerate the decision making process and control the buying criteria. Our lead nurturing and management specialists will help execute the campaigns using the state-of-the-art marketing automation technology and report on campaign performance based on the established goals for the campaign.
Our Methodology
We use a systematic process and proven methodology to help you assess your current situation and develop ideal solutions to increase brand awareness, traffic and leads.
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Discover Challenges
Understand existing challenges and market landscape
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Define Goals
Identify marketing objectives and attainable goals
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Develop Strategy
Create strategy based on business needs and budget
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Deploy Plan
Execute the plan to achieve the desired results
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Deliver Results
Analyze and optimize for optimal ROI
Are We a Fit? Schedule a Free Consultation
In order to see if we are the right fit for your needs, schedule a call with one of our strategists.
We Are Trusted by the Best
Our expert team is dedicated to the success and growth of our clients. That’s why some of the biggest brands in the world entrust us with their marketing, sales, and revenue operations.
Improved Web Presence and Demand Generation Efforts
We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.
Team at OneIMS is Highly Organized
Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.
Erin Hodges
Director of Marketing, DecisionPoint SystemsOneims Has Been Instrumental in Growing Our Market Share
With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.
We Have Been Working With OneIMS for Many Years
We have been working with OneIMS for many years now, and I can honestly say the output and quality of work has been top notch. They have helped us enormously with our overall online presence, and provided some innovative solutions regarding our SEO, lead generation and nurture programs. They introduced us to HubSpot & Salesforce. I can honestly say they are an extension of our Marketing Department.
Rob Helmke
Marketing Director, Plastic IngenuityWe Have Been Extremely Satisfied With the Campaign Progress
Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.
Digital Marketing at Its Best
Nobody Beats OneIMS in Digital Marketing
We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Ads and other online marketing campaigns.
OneIMS Has Been a Tremendous Asset
OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.
Energetic and Thoughtful
The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.
Rachel Souter
Director of Marketing, Apex-WareImproved Web Presence and Demand Generation Efforts
We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.