Are you searching for an effective SEO firm in Indiana that can help your business reach its full potential? Turn to OneIMS for all of your search engine, pay-per-click and other online marketing needs today.
As a leading search marketing company, OneIMS is expected to deliver the best results for every customer. OneIMS offers customized strategies for keyword research, on-site and off-site content optimization, content marketing, social media management, and many other online marketing tactics based on clients’ specific business goals.
Our main goal is to generate more leads for each client, which is what makes SEO campaigns worth the effort in the long run. If you would like to get the optimal return on your marketing spend, we can help you achieve that. OneIMS is one of the best Indiana SEO companies that can truly help your business stay ahead of competitors.
What What Exactly is Search Engine Optimization?
Search engine optimization (SEO) is a process that uses content and targeted keywords to help increase a website’s relevancy and traffic via “organic” search results, which differs from the ads and sponsored listings strategies involved with pay-per-click (PPC) campaigns.
A couple of the greatest benefits of SEO include: 1) you will not incur costs for each visitor that comes to your website through organic search result listings, and 2) by naturally ranking in search engines you will attract higher quality leads who are actively searching for your services or products.
What businesses need to understand to succeed in today’s SEO environment is that SEO isn’t simply about keywords, backlinks, and rankings. SEO encompasses many aspects that can be challenging to manage on your own, and old practices are dead.
Content
In today’s online marketing environment, you have to create content that warrants attention and rewards from major search engines, primarily Google. Companies can no longer cheat with keyword stuffing and link spamming and expect to succeed. An experienced SEO firm can significantly help your website stay on top of current SEO practices and use them to your advantage.
Our experienced SEO specialists can implement effective search engine optimization strategies to increase your website’s visibility and target your ideal audience with more precision and accuracy. We only use white-hat strategies combined with innovative custom solutions to give you the best achievable results.
Trusted SEO Practices
Unlike other SEO firms in Indiana, we don’t rely on gimmicks or questionable tactics in our SEO company practices. Instead, we aim to work with you to develop a systematic SEO strategy that meets your company’s specific needs, which can help you benefit from higher quality leads and increased ROI.
Get the Best Solution with a Dependable Indiana Search Engine Optimization Company
There are many benefits to choosing OneIMS to handle all of your online marketing efforts. We will work with you to develop a complete unique campaign that gives your business everything it needs to excel in the long term.
Benefit from Complete Transparency
At OneIMS, we want to make sure our SEO clients understand every aspect of their campaign as we work with them. We will keep clients informed through consistent and real-time reporting and regular communication that goes in-depth with every campaign. We use Clickx.io, our state-of-the-art marketing intelligence platform, to track, measure and report on the key performance indicators of your marketing campaigns, so you can make informed decisions on your marketing investment.
Avoid Confusion with Validated Leads
Certain companies often report a lot of data that isn’t relevant to helping a business succeed, including spam, misdials, and other impertinent data. Unlike other Indiana SEO companies that will neglect to make sure that your leads are valid, we will identify and report worthwhile leads to allow you to evaluate them along with your campaign.
Get a Complete Marketing Campaign
Companies won’t truly benefit by addressing only one or two aspects of their SEO campaigns. OneIMS will provide you with a complete campaign that addresses issues in all areas of your marketing.
With a full OneIMS SEO campaign, you can receive services including:
- Initial analysis and evaluation of your current SEO efforts
- Detailed keyword research and full analysis of your industry to effectively reach your audience
- Competitor analysis that helps you understand your competitors’ strategies and find ways to rank above them
- On-site and off-site optimization
- SEO content writing, including website content, blogs, and landing pages
- Optimization for press releases
- Sitemap submission to Google and other major search engines
- Backlink acquisition through brand mentions and content marketing
- Local Indiana SEO company and business profile optimization (any city)
- 24/7 online reporting access to monitor campaigns in real time
- Social media strategy and campaign ideation
- Web redesign consultation
- Blog and content marketing strategy
What You Need from an Indiana SEO Company to Form a Successful SEO Campaign
As the SEO landscape continues to change as it always has, it’s necessary for businesses to keep up with these changes. Companies that rely on in-house SEO may use outdated strategies that don’t bring results and serve as a waste of resources and money.
Full Indiana SEO Company
OneIMS is an Indiana SEO agency with extensive experience and knowledge in SEO to keep your campaign up to date on a consistent basis. We keep up with the latest trends to keep clients ahead of their competitors, while also allowing them to spend more time on running their business.
Here are several areas that OneIMS can cover to make your SEO campaign a success.
Local Search Engine Optimization (SEO)
If you’re a brick-and-mortar business that is located in Indiana, or sees Indiana as a target market, you’ll need to go after Indiana-based keywords that help reach your demographics.
Companies can benefit from newer local optimization strategies, which include:
- Structured data – Using this allows important locally targeted content to appear in highly visible sections within Google search results
- Citations and brand mentions – These elements are vital for local Google rankings
- Google Plus company page – Setting up a consistently updated company page on this platform can largely benefit your business
Through these local search strategies, businesses can attract the leads that are looking for services and products in the exact areas where you offer them.
These strategies are effective in all geographic markets and we have successfully designed and executed such local SEO strategies for clients in 100s of metropolitan areas all throughout the United States and Canada for business in different industries.
Mobile SEO Strategy
In today’s smartphone-consumed world, having a mobile-responsive website is more important than ever. Considering more people now access the internet through mobile devices than desktop computers, and the fact that over 50% of searches target specific locations according to Google, you need a mobile-marketing strategy that can reach those local consumers.
As experts in both SEO and mobile-friendly web design and development, we can help you gain more traffic and leads with a customized mobile marketing strategy to reach your target audiences across all mobile devices. Our SEO tactics, coupled with precision targeting, can expand your reach and brand awareness.
Backlink Acquisition and Digital PR
A large amount of keyword-targeted content can significantly increase your website relevance in the eyes of search engines. However, another aspect that you need to implement as part of your search engine marketing is building quality backlinks to increase your domain authority.
This entails finding quality mentions about your brand on other highly relevant and authoritative sites. This process is often referred to as off-site optimization or link building.
There are multiple ways to acquire backlinks to your site that can draw higher traffic to your website through off-site optimization.
At OneIMS we use Digital PR, guest blogging and targeted outreach to industry publications to acquire brand mentions and backlinks. With an ample amount of high-quality links throughout the internet pointing back to your website, you can experience better overall ranking over time.
Experienced Staff Who Can Cover Every Aspect of Your Campaign
SEO needs experts, including those in keyword research, competitive analysis, content writing, technical writing, technical SEO, website development, data analysis and more. There is no single individual who can do it all and do it well.
In addition to that, since the Google algorithm consistently changes, you need to be constantly researching and learning about the latest updates in the digital marketing space.
Internal SEO Campaigns
One of the key issues that many companies face when managing SEO campaigns internally is that they have only one person performing all of the different tasks involved in successfully managing a search engine optimization program.
Because of that, they lack the competitive advantage speed on base. Or they neglect to use digital marketing intelligence software such as Clickx.io to measure the performance of the online marketing campaigns in real time, thus cannot properly optimize the campaign or realize the ROI in a timely fashion.
When you put your website and online marketing in the hands of OneIMS, we have the talent necessary to make sure your company doesn’t suffer from a lack of focus and expertise at any point. We have a team that includes experienced Indiana SEO consultants, web designers, developers, copywriters, editors, and project managers to effectively maximize your digital visibility and online reach.
Detailed Online Reporting
We understand that seeing is believing for all of our clients, which is why we provide each of our SEO customers with a suite of online reporting tools. These tools include:
- A user-friendly dashboard
- 24/7 access to SEO campaign performance
- Access from any location with internet connectivity
- Ability to track campaign performance from day to day
- Multiple website tracking
- KPIs
- Detailed monthly reports for analysis and evaluation
With all of these aspects addressed in your campaign, you’ll begin to see your website perform better in search engine results and attract more ideal prospective customers.
Our Approach to Indiana SEO Services
Contrary to what certain Indiana search marketing companies may tell you, increasing your website’s visibility takes a lot of work over time. However, our holistic SEO process can help ensure that our efforts give you the best results.
Our process involves four main phases that can help cover every aspect of your website.
Discovery Phase
This phase entails the initial goal setting and benchmarking. Throughout this phase we will analyze and evaluate your existing website and rankings, and develop a solid strategy that can help you get the best results.
Companies can benefit from newer local optimization strategies, which leads us to:
Planning Phase
During the planning phase, OneIMS will perform extensive research into your industry, incorporating any input you provide us. We will evaluate your keyword selection and website content to determine the best ways to improve them.
We’ll work with you to develop an SEO strategy that is both realistic and effective, helping you achieve higher rankings.
Action Phase
The action phase involves getting to work on your website. During this phase, we’ll begin both on-site and off-site optimization, and verify that your website is working the way it should. We eliminate broken links and replace them with working ones, label images with alt text, and write optimized header tags and meta tags based on specially targeted keywords.
We’ll also submit your sitemap to search engines, submit your directory, write and publish relevant press releases and articles, develop a fully optimized blog, and optimize your social media networks.
Evaluation Phase
The fourth and final phase of the SEO process is necessary for helping your business rank as high as possible on search engines. We analyze all campaign results and determine how the campaign has succeeded, while simultaneously working to determine how to further improve your campaign.
As your business grows, we’ll make sure your campaign also grows with you to meet all of your needs regarding demand and other aspects of your company that need assistance. You won’t have to worry about falling behind in SEO simply because of additional locations and services.
We’ll keep every aspect of your business covered as it expands to new service areas and markets, enabling you to acquire the largest amount of qualified leads while improving ROI.
Steps To Improve Online Presence
At OneIMS, we have a systematic process and proven methodology that we employ to help our clients establish a strong online presence to acquire and retain new customers. Our process consists of the following steps:
Defining the Business Goal
Keyword Research
Website Review & SEO Audit
Competitive Analysis
SEO Campaign Strategy
Campaign Execution
Campaign Tracking & Reporting
The cycle continues with Ongoing Monitoring & Optimization
Defining the Business Goal:
One of the initial steps is to define the specific goals of the campaign to align with your business goals. Once we determine the company goal, our process kicks off with:
Keyword Research:
Our SEO company and content marketing team can perform in-depth keyword research to:
- Identify the proper keywords to attract the appropriate audience
- Identify the keywords that your site might already have indexed and is currently ranking for somewhere in the top 10 pages
- Identify search volume and competitive nature of the terms
Following the completion of keyword research, we then move on to:
Website Review & Audit:
We will perform a detailed analysis of the owned and earned media to determine the opportunity and areas for improvement on your website.
Our review mainly covers:
- Content strategy (Written and visual)
- Conversion strategy
- Google Analytics report
- Google Search Console report
- Backlink profile
- Social media profiles
- Technical SEO
- Keyword rankings
- Website architecture
- Digital PR
Once this is done, we move on to your competitors with
Competitive Analysis
As part of the implementation plan, our Indiana SEO company and content marketing specialists will conduct a thorough analysis of your competitors’ online presence and market share. Oftentimes in the digital marketing space, your real world competitors may not be the only ones you would compete with as search engines will display anyone that is ethically and actively promoting their company online regardless of physical location.
By assessing your competitors’ online strategy, we will reverse-engineer what they are doing to help you achieve your marketing objectives more effectively.
Our competitive analysis consists of reviewing competitors’:
- Keyword strategy
- Backlink strategy
- Content strategy
- Technical SEO strategy
- Conversion optimization strategy
- Social media strategy
- Digital PR strategy
- Paid media strategy
- Video Strategy
Our company then starts developing a
Campaign Strategy
Just like how fitness trainers provide exercise and diet plans personalized to each individual’s health and wellness goals, it’s important that you have an effective game plan for your online marketing campaigns.
Once you have defined your business goals, identified keywords, performed website audits and analyzed competitor strategies, our Indiana SEO company and content marketing team will work with you to develop a game plan that can set your business on the course for online marketing success.
The success of your campaign relies on a strong commitment to adhere to the plan in the long term.
Campaign Execution:
Once the campaign strategy document is sufficiently designed and developed, campaign execution can start. Our SEO and content marketing team will begin to follow the online marketing roadmap on a monthly basis to help you successfully execute your campaign.
Similar to how an effective fitness program is of no use if it is not meticulously followed and adhered to, you need to be committed to the game plan in the long run to see sustainable results and to maintain competitive advantage with your online marketing efforts. And just like how Rome was not built in one day, your strong online marketing landscape is not something that you can achieve in a month or two.
Campaign Tracking & Reporting:
You cannot optimize what you don’t measure. At OneIMS, we take tracking and reporting very seriously. We have invested millions of dollars and years of experience in the online marketing industry to build a platform that measures and reports the key performance indicators that will provide a clear indication of how your campaigns are progressing.
Our reporting platform gives you a 360-degree view of your online marketing efforts, starting with keywords, traffic, lead conversions, and call analytics to name a few. We also keep track of historical data so you can compare your progress.
The cycle continues with Ongoing Monitoring & Optimization:
As part of the ongoing marketing initiative, our online marketing specialists will monitor your campaigns on a regular basis using our state-of-the-art online marketing reporting tools. We will review search trends, traffic patterns, visitor flow, incoming phone calls, and conversion ratio, and make the necessary optimization to ensure the optimal ROI and outcome.
Work with the Best Indiana SEO Firm
When looking for the most effective SEO solution in Indiana, you should make sure the company you select can give your company exactly what it needs to succeed. The OneIMS team can develop a complete customized solution using a holistic approach that other companies don’t provide.
With our assistance, you’ll be able to see an increase in qualified leads with higher rankings that keep your company above the competition.
Indiana SEO Company and Marketing Agency
Consult with us today to get started on improving your business’s SEO efforts. We’ll help identify any weak areas that you should address and work with you to maximize the strength of your SEO campaign.
To get started today and receive a free quote from our SEO company, call us at 1-888-663-4671 and we’ll discuss your business’s specific needs. We’re ready to help you immediately.
