Business owners all over the country have decided to take advantage of the amazing power of the Internet. With billions of people searching for products and services online every day, it makes sense.
The problem is that creating a website isn’t all that you have to do to be visible to these people. You need to do much more. You have to actively market your business, so you can get to your consumers before your competitors do.
What many business owners find challenging is that they don’t have the time to learn how to market their business online, nor do it. This can make it seem like using the Internet as a marketing strategy is nearly impossible.
The good news is that you don’t need to teach yourself how to market your business online. Actually, you don’t need to do anything, except hire our Raleigh-Durham SEO company.
With our SEO agency in Raleigh-Durham, you will have a team of experts available to you at all times. They will take your website and promote to your target audience in all of the ways your competitors are, but they will do it better.
We have many services that can help Raleigh-Durham business owners make the most out of their online marketing. The following are just a sampling of all the ones we offer.
Website Management
With our SEO knowledge, we can get your website up to speed when it comes to the way it needs to be setup to be optimized for users and Google. They will start off by looking at the architecture of the site to see if it’s laid out well. This is important because users should be able to come to your site and find what they need easily and quickly. If they don’t, they won’t be very happy, and that means they will leave without making a purchase. Google pays attention to that, and then they will rank your site lower in the search results pages (SERPs).
We also check to see if there are any error codes on your site. If there is, we fix them quickly. We don’t want anything standing in the way of your site being ranked as highly as possible. Errors can definitely influence that.
We also want to make sure that it functions well. It needs to be fast. We test the speed on your site, and if there are any speed issues, we will fix them. Usually, it can be due to the images needing to be optimized, or there is some coding that needs to be minimized. The good news here is once it’s done, it’s done.
Whenever we add new pages or blog posts to your site, we will take care everything that needs to be done for it. We will upload the new content, add images, videos if needed, and then optimize everything for the search engines. The more we do as we upload the content, the better it will be received.
Website Creation
If you don’t have a website, we can create one for you. We will find out what your vision is for your site, and then we will create a website that meets your expectations. We use your branding and logo on the site, and can ensure that it is visually appealing to your users.
If you don’t know what you want from your website, we can show you some samples. These samples are templates, so all we have to do is customize it to go along with your business. This is a great way to choose a website that you really love instead of coming up with something that you may only like when creating one from scratch.
Website Development
Development is is an important part of a website and its SEO. As we test different ways to increase its visibility, we will add functions to your website. These functions will give your users more value when they come to your site. This is what makes your site better than your competitors.
Some of the things we’ve added to other client’s websites is a search function, so users can find what they need quickly and easily. We’ve also added ecommerce functionality, so that our clients can start to sell their products online. We’ve been able to change call to actions for better conversions. We also have added chat functionality, so that consumers can get in touch with our clients quickly. Actually, one of the services we offer is chat management, in which we monitor the chat to respond when someone needs help.
Site Optimization
A website needs to be optimized for search engines and its users. We know a lot about doing this because of what Google has told everyone. Our SEO specialists have followed what Google has asked us to do, and because of that, we have been able to help our clients rank highly for their targeted keywords.
We always do keyword research. This research helps us know what people are using on search engines. For example, if you are a chiropractor in Raleigh, we would look up all keyword phrases that people in Raleigh are typing in when they seek a chiropractor. This may be as simple as “Raleigh chiropractor” or “chiropractor in Raleigh.” While we can guess keyword phrases, it’s never a good way to go about our work. We want data because that is what delivers results.
Once we have the keywords, we move on to the next step, which is using them in content. We use it on pages and in blog posts. We make sure to not only use the keywords that we have found, but related ones in case people use some similar words in the search engine.
Once we use the keywords in the content, we also place them in the title tags and meta descriptions. We do this because it’s what shows up on the search engine results pages. When people see that in the SERPs, they will be more likely to click on the link. The more people who click on the link, the more Google sees that you must have something people really want.
Link Building
Link building is important because it helps you bring more people to your site. We work to connect with other sites, so that will share your URL or content that has your URL. This means that their audience sees it and then they follow it to your site. Those people then may become your customers.
Link building is also good for Google. When Google sees that you have a lot of links pointing to your site, they see you as popular and that people view you as an authority in your industry. The more links you have going to your site, the better. Google ranks websites higher in the SERPs when they have a lot of backlinks. This is why we work to get you as many backlinks as possible.
We always use Google’s best practices for link building. We never buy, exchange or use PBNs for links. All of these are punishable by Google.
Pay Per Click
We know that people will click on the first search result when they search for someone on Google. The thing that gets people confused is that the first result is usually an ad – a PPC ad. This is why we recommend doing PPC ads through AdWords.
Our PPC specialists know how to great ads that get your consumers’ attention. These ads will make them look and want to click, and not only because it’s the first result.
They also know how to target the right audience. This is what makes a campaign successful. If you don’t put ads where people who are interesting in the services or products, then you’re missing the mark. Those who have not seen results from PPC likely had PPC managers who missed the mark. We don’t miss the mark because our PPC specialists have the experience and knowledge needed to give you a good ROI.
Social Media Management
Social media is a goldmine for our clients. It’s a completely different space for consumers. These people are looking for services and products, but ones that the people they are following recommend.
It’s important that your business is visible on social media. When someone recommends your services or products, those consumers want to easily find you on the social network. This way they can see what you are doing online, and many consumers will try to reach out to the business. If they find it hard to do so, they will move on to someone else – your competitor.
Besides referrals, social media is good for driving traffic to your site through promotional ads. We create the best ads for your services and products. We then target the right audience. This is the audience that is interested in what you’re offering. They are more likely to buy from you. We always want to make sure you get the best ROI, and we do this by displaying the right ad, to the right people, at the right time.
Our social media specialists will work on your accounts every day. They will create posts for you, and then they will promote those posts on social media. Being active on social networks takes a lot of time. Most business owners do not have that time, so that’s why we do it for them. You never have to worry about your consumers being ignored because we will respond quickly and professionally to represent your business in the best light possible.
Conversion Analysis
We not only work on getting your website to rank on the SERPs to bring traffic to your site, but we work to convert that traffic. We know what makes people want to make a purchase. Our content writers know the right words and the best way to combine them to help your users feel comfortable with your business.
We also use the latest tools in the conversion industry to analyze why people aren’t buying. When we know why people aren’t buying, we can make changes to the site to help them get closer to acting.
Each month, we set up tests on the site to see what makes someone buy. At the end of the month, we review the tests to see which one produced the most conversions and then use that to set us up for better conversion the next month. Each time we do a conversion test on the site, we will learn more about what we have to do to get more people to purchase.
Getting Help with Our Raleigh-Durham SEO Company
When you need help with your marketing online, we are here for you. We will help you with your website, search engine optimization, conversion rate, social media, PPC, and much more. This can be a major relief if you’ve been feeling overwhelmed by everything you need to do with Internet marketing. Our goal is to take away the stress of your business marketing online.
We have put together a team that knows how to produce results. We know that’s what we want out of our marketing, so it makes sense that we do the same for our clients. So, if you’ve used another SEO agency in Raleigh-Durham before and weren’t satisfied by the results of their work, this is your chance to get what you expect from a marketing firm.
We start every new client with a consultation. We review their website to see what can be improved on, and then we set up a plan of action of what we can do for them. Once we have that, we move on to goals, and steps to achieve those goals. All of this is communicated to you, so you know exactly what you’re getting for your money.
As we show you our skills, we will move on to other services that can help you grow your business even more. We will work together with this, so you get exactly what you need when you need it.
So, let’s get started now. Contact us at our Raleigh-Durham SEO agency today for more information on setting up a consultation.
