SEO is what you need if you want to promote your business online. It stands for search engine optimization. If we look at the term, it means optimizing for search engines. The only thing about this term is that it’s not entirely correct.
At our SEO agency in Savannah, Georgia, we don’t optimize just for search engines, we optimize for consumers. Your consumers are the people who are interested in buying from you.
The following are the services we use to help us optimize your website for users and search engines.
Website Optimization
Website optimization is the first step. We look at your site to see that it is visually appealing for your visitors. We want to impress your customers as much as we want to wow you, so they want to stay on your website for as long as possible.
If you already have a website, that’s no problem. We will take that website and improve upon it. We can make any design or development changes needed to give it a fresh, new look.
If you don’t have a website, we are ready to show you some examples that you will likely be impressed with, and will want to have for your own site. We never duplicate sites. If you see something you like, we can customize it with your branding, logo, and personal taste. After we’re done with you, no one will ever know that it started out as a template.
Those with a website already may want to consider a redesign. The Internet changes so quickly, that it’s important to stay on top of what users really want to see on website. A website that is more than a year old should be redesigned, but we can look at what you have, and it may only be a few tweaks that are needed.
In addition to the design elements of your website, we also look at the development of it. We need to do this because it’s a big part of SEO. Your website should make sense to users. This means that it should have an easy user experience. People should be able to come to your homepage, and then click on the navigation to take you directly to the information they need. We like to have people find what they need within two clicks.
We also need to make sure that your site is fast. People never want to sit around waiting for your website to load. They don’t have time or patience for it. We go into your website’s backend to find any coding that can be shortened, and we also test to see what we can correct or improve to make your website faster. This isn’t a one time action, either. We check your site speed monthly to ensure that it is functioning perfectly for your users.
Content Optimization
Once we have the website optimized, we move onto the content. We have a team of professional SEO specialists and content writers who work together to give you the best text for your website. Each service/product will have content written about it and it will use keywords that people are putting into search bars.
For example, if you own an automotive repair shop, you likely want to rank for “car repair” or something along those lines. We will use whatever the terms that your consumers use to find you in the text.
How do we find those terms? We use Google’s own keyword planner tool. They allow us to see what people are typing into their search engine. We can also see what the competition is for that keyword and how likely someone is to convert. We take all of these factors into consideration. This way we know what we need to target when we are creating or improving content.
Once we have published content for all of the pages/services on your site, we will move on to blog posts. These blog posts are what we use our long-tailed keywords on, and usually, it’s information that people need.
Content Marketing
Once we have the content published, our work as a SEO company in Savannah, Georgia is not done. We work to move the content out to as many sites as possible. We reach out to sites that would find the articles valuable to their followers. If they decide to share it with them, we get a link on their website.
This is an SEO benefit! Google loves it when a site has many links on other sites. It shows them that the site is popular. They want to show their users websites that other people like, so then they rank that site higher on the SERPs.
We also work on social media for you. We will promote your articles on social networks and ask influencers to share it for you. This means that more people will see them, and more people will come to your site.
Of course, again, this helps your SEO. When you have many people coming to your site from social, Google will take note and increase the rankings of that page they went to.
Social Media Management
As we mentioned, we promote content on social media. We also manage social networks for our clients. We find out which social networks your consumers are on, and then we study them to see what they react to the most. We then follow that lead to create highly engaging posts for your business.
We take care of everything for you. We will post daily on your social networks, and then we will work to promote those posts. We will respond to every comment, and if there are any messages, we will respond to those as well.
We know that many business owners want their customers spoken to in a certain way. We ensure that our social media managers are responding just the way you would or agree with, so that we can give them the excellent customer service that you do.
In addition to managing social networks, we also work on advertising. We know how to create effective social media ads, and select a target audience. This target audience is what will see the ads that we create. Since they are the consumers who are most likely the ones that will end up buying from you, we can produce a good ROI.
We do this for Pay Per Click (PPC) as well. The difference with PPC is that we have to target a different type of consumer and our ads need to be created differently to be effective.
Pay Per Click (PPC)
Pay Per Click (PPC) is another great way we promote your services and products. We even use some of the information we gathered from our keyword research to create ads that target the people who are searching for that exact phrase. This means that you have a better chance of reaching those people and then of course, there’s a higher chance that they will buy from you.
Our PPC managers are highly skilled, knowledgeable, and experienced in Adwords. They have been able to produce ROIs that have exceed our clients’ expectations and they can do the same for you. If you’ve ever had a bad experience with PPC, it’s likely because the person doing it didn’t know what he was doing. Don’t turn your back on this lucrative way to promote your business. We can help you restore your faith in PPC again.
Local SEO
As a SEO agency in Savannah, Georgia, we get a lot of local business owners who want to know how they can increase the visibility of their business locally. They know that people search for their services or products, but they don’t know how they can beat out their competitors in local search.
We start with your Google My Business page. If you have one already, we will look it over to see if there is anything we need to do to improve it. If you don’t, we will create one for you and make it better than your competitors.
Once we make sure the Google My Business information matches your website, we will move on to citations. This is a local SEO task that is important to your visibility in local search results. We submit your business’ information to as many directories as possible. When we do this, you end up getting a lot of citations/listings. Not only does it increase the chances of people finding what you sell, but Google will use it as a factor in your ranking.
We also create content that is geo-targeted to your location. On your blog, we publish posts that will talk about your services and then we will add your town/city. Google sees this, and then they know who they should show your posts to. It’s a great way to increase your ranking for local search.
Another local SEO strategy we use is trying to get more reviews for your business. We work with you to encourage your customers to leave reviews for you. When they do this, Google sees it and wants to show your business to more of its users. We want to try to get reviews in as consistently as possible. Since it can be hard to manage reviews and run your business, we have a review management team that will keep an eye on all of the reviews that come in. If they are positive, they will thank the person for you. If they are negative, they will bring it to your attention immediately, so you can take care of that customer. We can also respond to the person online to let others know that you are trying to make the situation better for the person.
Reputation Management
We all make mistakes, and some are much worse than others. Unfortunately, the Internet has made it so we can’t get away from our mistakes easily. This means you can have websites that tell everyone what you’ve done whenever they search your name or your business’ name.
We work to get rid of those bad names. We create sites, social networks, and reach out to other sites to try to bury those bad name sites. In just a short time, you can breathe a sigh of relief that when someone searches your name or business, they won’t immediately see your mistake.
Our team of reputation managers are ready to make your past a memory online. Isn’t it about time you did something about it? Call us now.
Conversion Rate Optimization
Some SEO agencies only work on bringing people to your site, we work on bringing people to your site and then encourage them to make a purchase.
We use the latest conversion tracking tools that will allow us to know why people are leaving your site. When we know this, we move on towards making changes to it to keep people on it longer and more likely to make a purchase.
As we track what people do, we will have a better idea what we have to do make them buy your services or products. Each month, we will look at this and make improvements as necessary. This way we make your conversion rate increase month-to-month.
Contact Us for SEO Services in Savannah, Georgia
We are ready to be your Savannah SEO company. We have the team it takes to grow your business to the next level, and give you the power to achieve success online.
We start all new accounts with a consultation. Every consultation includes a website review, so we know where you currently are online. Once we know that, we start creating a plan of action based on your budget. We start off with whatever you feel comfortable with as far as services go, and as we grow your visibility online, we believe you’ll be impressed with our work that you will want to add in more services, so you can get more value from what we do.
Contact us today for more information on how we can use our services to help you online. We are doing it for other Savannah businesses, why not yours?
