Businesses throughout Florida have turned to our Tampa Bay SEO company because we have a track record of providing the best results for the money in the area. We know the world of Internet marketing, and can use our knowledge, skills and experience to help you succeed online and offline depending on your business’ offerings.
We have the ability to:
- Increase your exposure online.
- Bring more traffic to your website.
- Improve your conversion rates.
- Manage your social media professionally.
- Rank your website highly on Google’s search engine results pages (SERPs).
We can do so much more, but that’s a good sample of what we have been doing for our clients.
The Internet has changed a lot over the years, and now, it’s the best place to promote a local business. Tampa Bay has many businesses that are trying to compete for the same customers. We like to think that we give our businesses a competitive edge by making them much more visible to their consumers in the Tampa Bay area. We do this with our work in Local SEO strategies.
Local SEO is not much different from search engine optimization for businesses that serve the nation. There are just some added steps that can ensure that a local business is seen by the people that matter most – those in Tampa Bay.
We also offer SEO for businesses that can benefit from the visibility of people around the nation and world. This means putting your website not just in front of people in Tampa Bay, but in front of everyone online. Our services have helped many businesses grow exponentially because of this, and we would love to help you do the same.
What We Do for Tampa Bay Businesses
The first thing we do is ensure that the business has a good website. When we say good, we mean one that Google warrants as being what their users like in one.
Google has announced that they want all sites to be mobile friendly. With most people visiting business sites on their mobile device, this is important. We need to make your site responsive and fast, so people can find what they want quickly and easily.
We make the navigation of your site seamless. This means that people won’t stumble around looking for what your products and services are, instead they find it without difficulty.
The site has to visually appealing as well. If it’s a site that people dread looking at, no one is ever going to want to use it. This is why it’s imperative that we make it look beautiful and easy on the eyes.
We always use business’ brand and message in our designs. This means that you can tell us what you want it to look like, and then we will create it according to your vision. If there’s anything that hampers on your abilities to rank on the SERPs, we will let you know and then we will work together to keep your idea alive but make it Google-friendly.
Moving On: Optimization
Once you have the website, we move on to its optimization. We know this can be a bit technical, so if you don’t understand how it works, don’t worry. This is why you and many others consider using our Tampa Bay SEO agency. Our SEO specialists know the power of search engine optimization and can do it well.
They will first start with a thorough research of your industry, products and services. They will then take a look at your consumer. What is that they search for when they are online? Where do they go online? When do they use the Internet? Why do they use it? All of this information is important as we research the keywords we will use to attract your target audience.
Once you have a good list of all the keywords we must use, we will move on to optimizing the website. We do this by working the keywords into the content as naturally as possible. When we say naturally, we mean that they will make sense in the articles and in the page copy. No one will be able to pick out what keywords we’re trying to rank for when they read it.
Not only do Internet users like to ready content that makes sense, but Google likes it too.
We also place keywords in the title tag and meta description. This is information because it is what shows up in the SERPs. We want to give your business the best impression possible, and this is the way we do it on the SERPs. Your titles will make sense and attract people’s attention. The description will tell people what they can find if they click on your site.
We also use the keywords to come up with a content plan. Some keywords are best used for articles, while others are best used for pages. We split them into categories and then we start creating a content calendar for our professional content writers to use as they are writing articles for your site.
We use the keywords in other places outside of your site as well. If we do any guest postings for you on other sites, we will use the keywords to rank the article. This will mean that you not only gain the attention of people that visit that site, but the attention of people from Google.
Keywords are used on social media too. We ensure that your social accounts have the most important keywords in them. This way when people search for your business, products, and services, they will be able to find you in the results.
In addition to adding keywords to your profiles, we use them in posts. Some posts will rank in Google’s SERPs, so if we can make that happen, we are going to do it. Plus, when people search social networks for certain phrases, you will be more likely to come up if we use keywords.
As you can see, keywords can be used in many ways to increase your visibility online. Our research is valuable to not only the beginning of our SEO campaign, but for months afterwards. We continue to use the keywords and then we do an update, because like everything else, people change what they search for and we want to stay on top of it.
Advertising Online
Besides doing search engine optimization, we also have a team of professional paid advertisers. They specialize in AdWords and in social media advertising.
PPC is something that many people have used over the years. Some people say that it’s made their business what it is today, and others say that it’s wasted a lot of money.
The people who believe that PPC is a waste of money are the ones that probably didn’t have the most experienced PPC managers. AdWords is a tool that enables marketers to create ads for businesses. It helps marketers target specific audience and present them with the advertisements at the right time. If a marketer doesn’t know how to use the tool effectively, money can be wasted. There’s no doubt about that. However, if a PPC manager is highly knowledgeable and skilled, there’s a lot of money that can be made from ads on Google.
When you have someone who understands your business’ offerings and consumers and is able to set up a campaign that only targets people who are looking to buy something at that very second, then you will start to see results from PPC. This is the technical details that every good PCC manager needs to know. If you didn’t have that, you didn’t see results.
We are proud of our AdWords/PPC team. They have a proven track record of helping our clients see a positive ROI from their work on PPC campaigns.
The same goes for social media advertising. You need someone who understand how social media users shop on social networks. They are not in the same frame of mind as they are on Google. They are more in a let’s see what people are talking about, maybe I’ll purchase something. We have to nurture this audience a bit more, and that means we have to give them information, connect with them, and make them feel comfortable. Ads work the same way. We need approach them with the message that we have something that can help them, and all they have to do is click to get it.
You don’t have to spend a lot of money on advertising. You can spend a little bit of money, see how it works, and then you can increase that budget as you see results. That’s what we recommend to our clients who want to see that we are effective because investing a lot of their money in it.
Citations and Link Building
Citations and link building are important tasks to a search engine optimization specialist. Our Tampa Bay SEO agency has a team that works on both of these because we believe it’s one of the most important parts of helping a website succeed.
We first start with citations for local businesses. This means looking over the information in Google My Business and ensuring that it is completely correct when compared to the website. If that checks out, we move on to adding the business information to every directory available online for the local area. The more citations you have, the better Google will rank you.
We do venture from local listings after all of them have been completed. We believe that it’s important to do so because people from other states may be coming to the Tampa Bay area and want to use your products or services. As you can imagine, there are thousands of directories available online, so that’s why we are busy at work adding you to all of them.
Link building is a bit different, but it has the same idea behind it. The more websites that link to your site, the more popular you are in Google’s eyes. This means that they are more likely to rank you higher. We only follow Google’s best practices when it comes to link building.
We create high quality content that people will want to link to on their website. Usually, this means that they find the information supportive and helpful to their followers. We keep this in mind as our content writers research, conduct interviews and write articles for your site.
Sometimes, other sites will ask us to write really good content for their site. Since the information is so useful to their followers, they don’t mind us leaving our link at the end of the article. This is great for you because those followers learn about you and then Google sees that you are worthy enough to be featured on that site.
Link building can be a long, arduous process, especially for business owners who are busy running a business. That’s why we have a team of people who do it for you at our Tampa Bay SEO firm.
How to Get Started with Our Tampa Bay SEO Services
We are ready to meet you and begin providing you services at our Tampa Bay SEO company for search engine optimization. When you contact us, we can set up a time to have a consultation where we will go more in depth with all of our services. We will then move on to assessing your current site and online visibility. Once we know where you are online, we can work on a plan to get your site ranking better on Google and put your site in front of the people who want and need your services.
All of this can start as soon as you contact us, so go ahead and give us a call. We are ready to help your business get ahead of the competition in Tampa Bay!
