How Your Business Can Shift From Lead Generation to Demand Generation

LISTEN TO THIS EPISODE   In this episode, Solomon and Taylor talk about how and why your organization should shift from lead generation to demand generation. If you understand the difference between these two approaches, it will create a marked impact in the way you operate as a marketer. In Demand generation, you create awareness about your product/service by making valuable content that provides solutions to the customer's problems. Make the content easily available to the customer and promote it so that it reaches the right people. This will create qualified leads that have value. DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. What should we talk about next? Please let us know in the comments below