PODCASTS
Understanding Digital Marketing and How You Can Profit From It
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Digital marketing is a rapidly changing landscape. There have been more changes in the last 12 months than in the last 12 years. Companies are constantly developing new mediums, new tools, and new platforms that promise to boost your ROI. Marketers and business owners are struggling to keep up with the ever-evolving landscape. The current state of digital marketing shows no signs of slowing down. It is nerve wracking to launch your brand in a sea of competitors. You might not know where to begin.
Fortunately, it has never been easier. There are three goals that you must accomplish with marketing if you want to start seeing conversions:
Step 1: Capture Demand
If your target market knows about your product/service and is searching for it, you can capture demand by essentially telling them, “You’re looking for this item or service? We can offer it to you. Here’s why.”
Step 2: Create Demand
New businesses, or businesses with new products/services, can create demand by disrupting the market. Let your audience know you have a solution that they need.
Step 3: Nurture/Engage Your Prospects
By nurturing both new and existing contacts, you can build strong relationships with your audience. They will be more likely to trust and buy from you. All the conversions you dream of are awaiting you!
Why Are These Marketing Ideals Important?
Capturing demand, creating demand, and nurturing/engaging your prospects are three marketing ideals that still hold true today in the digital world. The only difference is the way you publicize your ads. That is because the vehicles and channels for marketing have changed.
Let’s take a more in-depth look at these 3 ideals, and how you can leverage them to get ahead in your marketing strategy.
How Can Marketers Capture Consumer Demand?
The best way to digitally capture demand is through Google. Ultimately, you have two options:
- Optimize your website and rank organically
- Instantly “pay-to-play” using Google Ads (which is what more and more marketers are doing).
- Images
- Videos
- Shopping ads
- Maps
- YouTube
- Amazon
- Specific industry directories
- Other social platforms
- Facebook Ads
- Instagram Ads
- Video Ads
- Podcasts
- Keep them happy
- Keep them engaged
- Look for opportunities to upsell and cross-sell.
- Facebook ads
- Instagram ads
- Email marketing
- Upselling
- PR are