Efficacy vs Efficiency: The Actual Meaning of Marketing Results

Today’s world dictates new rules. And as much as they’d like to stick to traditional marketing, many B2B companies are forced to tap into digital. The problem is, however, that they expect immediate results. But when it comes to digital marketing, this is not the best way to look at it. In marketing in general it’s never a question of whether something will work. It’s a matter of how we can make it work. And oftentimes, performance tracking and micro KPIs are more important than immediate ROI and macro KPIs. In today’s episode of Growth Marketers Podcast, we dive a little bit deeper into measuring the effectiveness of our marketing efforts - what it really takes to see results in digital marketing and whether or not this is the right question to ask. We will define efficacy vs efficiency and talk about what it means for us as marketers. Hopefully, you will enjoy it. Thank you for listening! DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. If you have any questions, send us an email at GrowthMarketers@oneims.com #GrowthMarketersPodcast #metrics #marketing This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth. ►Subscribe to our channel here: https://www.youtube.com/user/oneims ►Listen to our podcast https://open.spotify.com/show/0rq9sO5... ►Visit our website here: https://www.oneims.com/ ►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ Twitter: https://twitter.com/oneims?lang=en