Funnel vs Flywheel: Why Focusing on the Funnel Can Be Harmful

LISTEN TO THIS EPISODE   As businesses, we all say that we are customer-centric, but isn’t the customer at the bottom if you are using the funnel mechanism? Funnel versus Flywheel is today’s topic of discussion. In this episode of Growth Marketers, we'll share our opinions on the two systems, discuss why focusing on the funnel can be a harmful practice, and why businesses should stop gating assets designed for the customers.  We'll also be talking about why empowering, delighting, and teaching your customers is much more effective than pitching as many sales as possible. And last but not least, we’ll briefly discuss the way businesses need to restructure how their different departments work, communicate, and deliver results.  DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. What should we talk about next? Please let us know in the comments below