PESO Methodology and Its Benefits for Your Business

LISTEN TO THIS EPISODE   PESO, or Paid, Earned, Shared, and Owned media is one of the most underutilized frameworks of marketing. It allows your business or project to categorize your marketing initiatives into a structure that will work in your favor. So how does it work and how can your business use PESO to yield favorable results? In today’s episode, you will learn how you can apply this methodology to your marketing plan, how you can take advantage of each marketing channel, and what you need to do in situations where you lose all your organic traffic. There’s a ton of information inside, so enjoy the show. DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. What should we talk about next? Please let us know in the comments below