What is PR Outreach?
Media presence is one of the most important aspects of both marketing and branding. An improved media presence is also one of the clearest and most important indicators of business growth. The reasons for this can be found in the fact that the general public gets most of its information through consuming media.
We have a lot of media outlets to tap into these days, but there is no “one-size-fits-all” solution that we can resort to when it comes to reaching out to representatives from different media branches. This is where our PR outreach services come in.
Crafting an Outreach Approach That Fits
While the basic techniques and goals are accepted by top PR outreach agencies across the board, campaigns should be crafted to fit the brand being promoted. There are more than a few factors that we take into consideration when coming up with a strategy for our campaigns in order to get the best possible results.
Brand Story
It is very important for any PR campaign to focus on outlining the essence of a brand. This way, we ensure that it fits the image of the client in question.
PR outreach should rely on the brand’s story, so that it can draw out the emotions and values that the brand stands for.
Getting a bland brand message across will hurt its reach as well as the effectiveness of the entire outreach process.
The Right Content Choice
It is simply impossible to create targeted outreach without first deciding on the type of content you want to promote. By knowing what kind of message you want to create and the type of information you want to share, a public relation company can target different media outlets.
Also, they will prompt those that are most likely to be interested in your content as well as those that have the best track record of getting that content distributed to the audience. So, whether it’s blog posts, infographics, a simple PR announcement, or something far more complex than that, the PR team at OneIMS is here to help you out.
Identifying the Right Audience
Each public relation effort has its specific goals and it will not always be focused on reaching the same people. In some situations, the message will be more suitable and relevant to the average consumer. Other times, it will be something to attract investors or industry experts. Finding optimal ways to promote this message is tied in with finding places where the right audience resides.
Established Media Connections
A lot of research and communication goes into establishing PR connections and most businesses lack both the experience and the manpower to handle this in-house. Things get messy, communication is clunky, and oftentimes, deadlines get missed. Experienced public relation companies have an established network of connections which help speed things up.
Custom Solutions
Being that specific clients need specific approaches, PR outreach services are also focused on identifying and getting in touch with media outlets that they haven’t approached before. In order to improve the chances of getting a prompt answer, they will tailor a message that is specifically focused on reaching the desired target.
As an example, the approach to contacting a niche blogger and a news website will not be the same and the way we contact each one will be tailored to fit established niche standards.
During these custom outreach campaigns, the goal is to get in contact with the right person and manage to get their attention in the sea of emails, Dms, and other messages. Experienced outreach specialists analyze the outlet they are contacting and tailor their approach towards something that is likely to get noticed.
When pitching newsworthy content, it is important to keep things to the point. Most media outlets that are worth the trouble get a lot of pitches on a daily basis. An unnecessarily elaborate approach wastes time on both ends and may be the reason why there is no response. Our professional PR outreach team is skilled at creating pitches that intrigue and draw out a quick response.
Our Goal is to Help Brands Grow!
The OnelMs team will help you get noticed in a sea of mediocre PR messages and improve your chances of getting exposed. We are always here for a consultation and can build up on your existing plan, or we can start from scratch.
Good PR is a catalyst for growth, better brand reputation, more leads, sales, and ultimately a more successful business, so be sure to contact our specialist and we’ll help you find a path to great exposure.
We Are Trusted by the Best
Our expert team is dedicated to the success and growth of our clients. That’s why some of the biggest brands in the world entrust us with their marketing, sales, and revenue operations.
Improved Web Presence and Demand Generation Efforts
We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.
Team at OneIMS is Highly Organized
Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.
Oneims Has Been Instrumental in Growing Our Market Share
With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.
We Have Been Working With OneIMS for Many Years
We have been working with OneIMS for many years now, and I can honestly say the output and quality of work has been top notch. They have helped us enormously with our overall online presence, and provided some innovative solutions regarding our SEO, lead generation and nurture programs. They introduced us to HubSpot & Salesforce. I can honestly say they are an extension of our Marketing Department.
We Have Been Extremely Satisfied With the Campaign Progress
Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.
Digital Marketing at Its Best
OneIMS have had a big impact on helping us grow our business. They are on top of technology and marketing in digital media. Their ideas and marketing campaigns have truly made an impact on our business growth.
Nobody Beats OneIMS in Digital Marketing
We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Ads and other online marketing campaigns.
OneIMS Has Been a Tremendous Asset
OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.
Energetic and Thoughtful
The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.
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