AmCraft
SEO Case Study
AmCraft Case Study
Industrial sewn fabrics and vinyl products manufacturer hones online marketing strategy via concentrated approach
442.38% Increase In Traffic
An industrial flooring company that specializes in cementitious, polymer floor coatings for high traffic areas as well as facilities that require unique demands to be met.
49.61% Increase Over Previous Periods
Industrial/Commercial Flooring Company Shows Steady Increase in Organic Traffic
16% Decrease in Bounce Rate
Industrial/Commercial Flooring Company Shows Steady Increase in Organic Traffic
The Challenge
- Prior difficulties with online marketing
- On-site information overload
- Surplus of product and services
- Site lacked natural flow
- High bounce rate
The manufacturer had previous problems trying to initiate an effective online marketing strategy. The company also offered too many products and services on only one website. This created an a disconnected flow on the site and resulted in the site suffering from a high bounce rate. As a result, their conversion was negligible.
The OneIMS Solution:
- Multi-site strategy with core focuses
- Proper SEO and PPC tactics
- Lead nurturing and lead generation systems
To confront the websites information and product overload, OneIMS employed a multi-site strategy with core focuses on individual websites for core products and offerings. As a result, individual websites were created for certain products and specific verticals so that the core focus would be on these verticals.
Solution and Execution
For example, there was a site created for radio frequency welding and a separate site created for the heat sealing process. Consequently, more market shares were gained since there were so many concentrated web properties and higher conversions were achieved since this was a far more targeted approach.
Potential customers were able to clearly see that the company was more specialized and were therefore more reliable.
Outcome
Innovative SEO and PPC techniques were also utilized to gain more organic and nonorganic web traffic while generating more qualified leads. And for their website visitors, a lead nurturing system was put into action to expedite potential customers to go further along the buyer’s journey while addressing the individual needs of existing clients.
As a result of these efforts, the client saw traffic increase through 2014, remaining steady throughout 2015. From April 2014 to April 2015, client saw an increase of 442.38% in traffic,with organic traffic remaining steady at ~49.61 percent increase over previous periods of analysis. Bounce rate decreased by more than 16 percent over the course of the year.Steady growth indicates a projected increase in traffic in the future, as well.
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Improved Web Presence and Demand Generation Efforts
We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.
Team at OneIMS is Highly Organized
Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.
Erin Hodges
Director of Marketing, DecisionPoint SystemsOneims Has Been Instrumental in Growing Our Market Share
With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.
We Have Been Working With OneIMS for Many Years
We have been working with OneIMS for many years now, and I can honestly say the output and quality of work has been top notch. They have helped us enormously with our overall online presence, and provided some innovative solutions regarding our SEO, lead generation and nurture programs. They introduced us to HubSpot & Salesforce. I can honestly say they are an extension of our Marketing Department.
Rob Helmke
Marketing Director, Plastic IngenuityWe Have Been Extremely Satisfied With the Campaign Progress
Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.
Digital Marketing at Its Best
Nobody Beats OneIMS in Digital Marketing
We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Ads and other online marketing campaigns.
OneIMS Has Been a Tremendous Asset
OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.
Energetic and Thoughtful
The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.
Rachel Souter
Director of Marketing, Apex-WareImproved Web Presence and Demand Generation Efforts
We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.