The Client
Serving a wide range of facilities across the globe, Florock Polymer Flooring is a leader in the research and development, production, and installation of solutions-oriented flooring systems for commercial, industrial and institutional applications.
The Challenge
Florock’s initial challenge was a non-performing website that lacked functionality and attracted very little traffic. Although recently redesigned, the combination of structural and functional site issues, along with a lack of a focused organic strategy, resulted in lack-luster performance from their website.
The Analysis
Client wanted to increase organic traffic to their website through organic search and worked with OneIMS to help attain these goals and increase conversion and sales.
The Strategy
As part of the inital strategy, Florock’s website was completely redesigned to strategically focus on usablity and a search-friendly structure that would allow for scalability and opportunities to grow organic traffic over time.
Ongoing growth strategy included:
- Robust, SEO strategy
- Targeted PPC campaigns for focus markets
- Retargeting and display campaigns
- Conversion optimization strategies
- Content marketing
- Digital PR
The Outcome
As a result of these efforts, the client saw traffic increase through 2014, remaining steady throughout 2015. From April 2014 to April 2015, client saw an increase of 442.38% in traffic,with organic traffic remaining steady at ~49.61 percent increase over previous periods of analysis. Bounce rate decreased by more than 16 percent over the course of the year.Steady growth indicates a projected increase in traffic in the future, as well.
Organic Strategy
Thanks to a comprehensive and robust SEO strategy, Florock’s organic traffic has grown by 1,600% over three years. Today, the website gets over 20,000 monthly visits and organic traffic makes up more than 80% of Florock’s total website traffic.
A focused strategy on website expansion, long-tail keyword content development, strategic link building and on-page optimization activities have helped Florock increase their market share and surpass its competitors. Florock’s keyword footprint has grown by more than 2,500%.
Thought-leadership efforts through Digital PR have also established Florock as an industry leader.
Website Lead Conversion Growth
Thanks to a conversion-oriented website design and a continuous optimization initiatives, Florock’s website has become a lead-generating machine. Today, Florock averages approximately 125 website inquiries and 350 chat leads on a monthly basis.
We Are Trusted by the Best
Our expert team is dedicated to the success and growth of our clients. That’s why some of the biggest brands in the world entrust us with their marketing, sales, and revenue operations.
Improved Web Presence and Demand Generation Efforts
We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.
Team at OneIMS is Highly Organized
Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.
Oneims Has Been Instrumental in Growing Our Market Share
With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.
We Have Been Working With OneIMS for Many Years
We have been working with OneIMS for many years now, and I can honestly say the output and quality of work has been top notch. They have helped us enormously with our overall online presence, and provided some innovative solutions regarding our SEO, lead generation and nurture programs. They introduced us to HubSpot & Salesforce. I can honestly say they are an extension of our Marketing Department.
We Have Been Extremely Satisfied With the Campaign Progress
Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.
Digital Marketing at Its Best
OneIMS have had a big impact on helping us grow our business. They are on top of technology and marketing in digital media. Their ideas and marketing campaigns have truly made an impact on our business growth.
Nobody Beats OneIMS in Digital Marketing
We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Ads and other online marketing campaigns.
OneIMS Has Been a Tremendous Asset
OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.
Energetic and Thoughtful
The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.
Featured in Top Industry Publications
