Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO) Services
Capture Demand Across AI-Powered Search Platforms
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Are we the right fit for your business? Schedule a call with one of our HubSpot strategists today to learn more.
Become the Expertise AI Recommends
The Future of Search Is Here. Are You Ready?
How your customers search has fundamentally shifted. While businesses have spent years mastering traditional SEO, a new reality has emerged that demands immediate attention. AI-powered search tools like ChatGPT, Google’s Gemini, and Perplexity now handle a significant portion of search queries, and users increasingly expect direct, accurate answers without clicking through to websites.
This transformation creates both unprecedented challenges and remarkable opportunities. Companies that understand answer engine optimization and generative engine optimization can capture demand at the exact moment customers seek solutions and position themselves as trusted authorities when AI systems generate responses to user queries.
At OneIMS, we help B2B companies navigate this new search ecosystem with strategic optimization that works across traditional search engines, AI assistants, and emerging generative platforms. Our approach ensures your expertise is discoverable, citable, and compelling wherever your customers search for answers. Instead of competing for traditional rankings alone, we position your brand as the preferred source that AI systems trust and reference.
Together, we’ll establish your digital authority in the age of AI-powered search.
Our AEO & GEO Services:
Get Cited & Increase Visibility Across AI Platforms
The future belongs to businesses that can optimize for both human users and AI systems simultaneously. Our services create a unified strategy that captures demand across all search environments while building the authority signals that make your brand a preferred source for AI-generated responses.
You’ll receive a fully integrated optimization strategy that works across traditional search engines, AI assistants, voice search platforms, social media channels, and emerging generative technologies.
Answer Engine Optimization Strategy & Implementation
Generative Engine Optimization & AI Compatibility
Content Restructuring for AI Discoverability
Multi-Platform AI Search Optimization
Technical Implementation & Schema Enhancement
Performance Analytics & AI Citation Tracking
How It Works: Our MAPS Framework for AI Search Optimization
Model Buyer Intent
Model Buyer Intent
Understanding how your audience searches and interacts with AI systems forms the foundation of effective optimization. We analyze search behaviors, question patterns, and platform preferences to create targeted strategies that meet users where they are.
- Conduct detailed buyer persona research including AI platform preferences and search behaviors
- Map customer journey touchpoints across traditional search, AI assistants, voice search, and emerging platforms
- Analyze query intent variations between different AI systems and optimize content accordingly
- Identify the specific questions your customers ask AI systems at each stage of their buying process
- Document brand facts and key messaging that resonates across all AI-powered search environments
What to expect: A clear understanding of how your customers interact with AI search platforms, enabling targeted optimization that captures demand at every touchpoint.
Answer Clearly
Answer Clearly
Creating content that provides direct, valuable answers optimized for both human readers and AI systems ensures your expertise is recognized, promoted, and cited across all search environments.
- Develop question-focused content that addresses specific customer needs using natural language patterns
- Structure information for easy consumption across different AI platform formats and requirements
- Optimize content for featured snippets, AI responses, voice search results, and generative AI citations
- Create comparison guides, FAQ resources, and how-to content that demonstrates clear expertise
- Implement structured formatting and schema markup that works across platforms and AI systems
What to expect: Content that consistently positions your brand as the authoritative answer, regardless of which AI platform customers use to find information.
Prove & Place
Prove & Place
Building credibility and strategic positioning across AI platforms establishes the trust signals necessary for optimization success in AI-powered search environments.
- Develop social proof strategies including reviews, testimonials, and case studies across relevant platforms
- Earn mentions and citations in industry publications and authoritative websites that AI systems trust
- Build strategic partnerships and relationships that amplify your expertise and reach across AI platforms
- Implement advanced structured data and technical elements that help AI systems understand your authority
- Create and distribute thought leadership content that establishes your unique market position
What to expect: Enhanced credibility and authority signals that improve your visibility and trustworthiness across all AI-powered search platforms.
Structure & Stay Fresh
Structure & Stay Fresh
AI platforms and algorithms continuously evolve. To sustain optimization performance, we maintain technical excellence and prioritize content freshness across all systems.
- Implement comprehensive technical optimization including advanced schema markup and AI-friendly site architecture
- Develop content update schedules that keep information current and relevant across all AI platforms
- Monitor AI platform changes and algorithm updates to adapt strategies proactively
- Create internal linking strategies that support both user experience and AI system understanding
- Establish measurement frameworks that track performance across all AI-powered search channels
What to expect: An advanced, continuously improving digital presence that maintains strong performance as the AI search landscape evolves.
Model Buyer Intent
Understanding how your audience searches and interacts with AI systems forms the foundation of effective optimization. We analyze search behaviors, question patterns, and platform preferences to create targeted strategies that meet users where they are.
- Conduct detailed buyer persona research including AI platform preferences and search behaviors
- Map customer journey touchpoints across traditional search, AI assistants, voice search, and emerging platforms
- Analyze query intent variations between different AI systems and optimize content accordingly
- Identify the specific questions your customers ask AI systems at each stage of their buying process
- Document brand facts and key messaging that resonates across all AI-powered search environments
What to expect: A clear understanding of how your customers interact with AI search platforms, enabling targeted optimization that captures demand at every touchpoint.
Answer Clearly
Creating content that provides direct, valuable answers optimized for both human readers and AI systems ensures your expertise is recognized, promoted, and cited across all search environments.
- Develop question-focused content that addresses specific customer needs using natural language patterns
- Structure information for easy consumption across different AI platform formats and requirements
- Optimize content for featured snippets, AI responses, voice search results, and generative AI citations
- Create comparison guides, FAQ resources, and how-to content that demonstrates clear expertise
- Implement structured formatting and schema markup that works across platforms and AI systems
What to expect: Content that consistently positions your brand as the authoritative answer, regardless of which AI platform customers use to find information.
Prove & Place
Building credibility and strategic positioning across AI platforms establishes the trust signals necessary for optimization success in AI-powered search environments.
- Develop social proof strategies including reviews, testimonials, and case studies across relevant platforms
- Earn mentions and citations in industry publications and authoritative websites that AI systems trust
- Build strategic partnerships and relationships that amplify your expertise and reach across AI platforms
- Implement advanced structured data and technical elements that help AI systems understand your authority
- Create and distribute thought leadership content that establishes your unique market position
What to expect: Enhanced credibility and authority signals that improve your visibility and trustworthiness across all AI-powered search platforms.
Structure & Stay Fresh
AI platforms and algorithms continuously evolve. To sustain optimization performance, we maintain technical excellence and prioritize content freshness across all systems.
- Implement comprehensive technical optimization including advanced schema markup and AI-friendly site architecture
- Develop content update schedules that keep information current and relevant across all AI platforms
- Monitor AI platform changes and algorithm updates to adapt strategies proactively
- Create internal linking strategies that support both user experience and AI system understanding
- Establish measurement frameworks that track performance across all AI-powered search channels
What to expect: An advanced, continuously improving digital presence that maintains strong performance as the AI search landscape evolves.
Why Choose OneIMS as Your Answer Engine Optimization & Generative Engine Optimization Partner?
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B2B Expertise in Complex AI Search Environments
We specialize in helping companies with sophisticated offerings navigate the complexities of AI-powered search optimization. Our deep understanding of B2B markets allows us to develop strategies that align with your business goals while addressing the unique challenges of optimizing for both human users and AI systems.
We know that B2B buyers conduct extensive research across multiple platforms before making decisions. Our team optimizes for this reality to make sure your expertise is discoverable and compelling throughout the entire buyer’s journey, whether they’re using traditional search engines or AI-powered research tools.
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Integrated Multi-Platform AI Strategy
We unify optimization across all relevant AI platforms into one cohesive growth engine. From traditional search engine optimization to AI assistant compatibility, generative search optimization, and voice search enhancement, our team designs every element to support both discoverability and conversion.
This integrated approach eliminates the confusion that often accompanies multi-platform optimization efforts. Instead of managing separate strategies for different AI systems, you receive a unified approach that amplifies your authority and message across all touchpoints.
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Full-Funnel Focus Beyond Visibility Generation
Our strategies address every stage of the AI-powered buyer’s journey, from initial awareness through final decision-making. We develop content and optimization plans that capture attention in AI-generated responses, nurture consideration through detailed resources, and support conversion across all platforms where your customers engage.
We measure success by business impact, not just visibility metrics. Our goal is to build an optimization engine that drives qualified leads and revenue growth through strategic AI search positioning.
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Advanced AI Technology & Analytics
We leverage cutting-edge AI analysis tools, machine learning insights, and sophisticated tracking platforms to uncover opportunities and accelerate implementation. These technologies provide competitive advantages in understanding AI search behavior, predicting trends, and optimizing performance across multiple platforms simultaneously.
Our technology stack enables us to work efficiently while maintaining the quality and personalization that drives results. We combine human strategy with AI precision to deliver outcomes that purely manual approaches cannot achieve.
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Transparent Reporting & Strategic AI Guidance
We believe in complete visibility into your AI optimization performance. You’ll receive detailed reporting that shows not just traditional metrics but also AI citations, cross-platform authority building, and revenue contribution from generative search engines.
Beyond reporting, we provide strategic recommendations for continued growth in the evolving AI search landscape. Our team acts as an extension of your marketing organization, and we’re here to offer insights and guidance that help you make informed decisions about your AI optimization investments.
-
B2B Expertise in Complex AI Search Environments
We specialize in helping companies with sophisticated offerings navigate the complexities of AI-powered search optimization. Our deep understanding of B2B markets allows us to develop strategies that align with your business goals while addressing the unique challenges of optimizing for both human users and AI systems.
We know that B2B buyers conduct extensive research across multiple platforms before making decisions. Our team optimizes for this reality to make sure your expertise is discoverable and compelling throughout the entire buyer’s journey, whether they’re using traditional search engines or AI-powered research tools.
-
Integrated Multi-Platform AI Strategy
We unify optimization across all relevant AI platforms into one cohesive growth engine. From traditional search engine optimization to AI assistant compatibility, generative search optimization, and voice search enhancement, our team designs every element to support both discoverability and conversion.
This integrated approach eliminates the confusion that often accompanies multi-platform optimization efforts. Instead of managing separate strategies for different AI systems, you receive a unified approach that amplifies your authority and message across all touchpoints.
-
Full-Funnel Focus Beyond Visibility Generation
Our strategies address every stage of the AI-powered buyer’s journey, from initial awareness through final decision-making. We develop content and optimization plans that capture attention in AI-generated responses, nurture consideration through detailed resources, and support conversion across all platforms where your customers engage.
We measure success by business impact, not just visibility metrics. Our goal is to build an optimization engine that drives qualified leads and revenue growth through strategic AI search positioning.
-
Advanced AI Technology & Analytics
We leverage cutting-edge AI analysis tools, machine learning insights, and sophisticated tracking platforms to uncover opportunities and accelerate implementation. These technologies provide competitive advantages in understanding AI search behavior, predicting trends, and optimizing performance across multiple platforms simultaneously.
Our technology stack enables us to work efficiently while maintaining the quality and personalization that drives results. We combine human strategy with AI precision to deliver outcomes that purely manual approaches cannot achieve.
-
Transparent Reporting & Strategic AI Guidance
We believe in complete visibility into your AI optimization performance. You’ll receive detailed reporting that shows not just traditional metrics but also AI citations, cross-platform authority building, and revenue contribution from generative search engines.
Beyond reporting, we provide strategic recommendations for continued growth in the evolving AI search landscape. Our team acts as an extension of your marketing organization, and we’re here to offer insights and guidance that help you make informed decisions about your AI optimization investments.
Trusted by 9870+ customers
Position Your Brand as the Trusted Answer in AI Search
AI-Enhanced Optimization:
Human Strategy Meets Machine Intelligence
Advanced AI Search Pattern Analysis
Predictive AI Citation Modeling
Automated AI Performance Monitoring
Natural Language Processing for AI Compatibility
Improved Web Presence and Demand Generation Efforts
We have partnered with OneIMS for the last 10 years to not only build and manage our website but also to support our SEO and inbound marketing initiatives. They do great work in addition to being easy to work with and always bring new ideas to the table. I would recommend them to everyone looking to improve their web presence and demand generation efforts.
Team at OneIMS is Highly Organized
Team at OneIMS is highly organized, efficient and attentive to our marketing needs. I have worked with them for several years now. They have been a tremendous asset to our company’s success. With us having a lot of last minute campaigns, they ensure the highest quality work regardless of time constrains.
Erin Hodges
Director of Marketing, DecisionPoint SystemsOneims Has Been Instrumental in Growing Our Market Share
With their help we have truly become an industry leader in our space. Their online marketing strategies have tremendously helped us expand our brand reach. Their marketing programs are ROI driven and we have seen measurable impact on our top line goals.
We Have Been Working With OneIMS for Many Years
We have been working with OneIMS for many years now, and I can honestly say the output and quality of work has been top notch. They have helped us enormously with our overall online presence, and provided some innovative solutions regarding our SEO, lead generation and nurture programs. They introduced us to HubSpot & Salesforce. I can honestly say they are an extension of our Marketing Department.
Rob Helmke
Marketing Director, Plastic IngenuityWe Have Been Extremely Satisfied With the Campaign Progress
Our inbound marketing efforts and the resulting traffic and leads have been on a steep incline since we started working with OneIMS team. We have been extremely satisfied with the campaign progress and continue to invest more dollars into our ongoing online initiatives.
Digital Marketing at Its Best
Nobody Beats OneIMS in Digital Marketing
We decided to partner with OneIMS after careful consideration. They understood our vision and our business goals and helped us reach our target audience of architects and construction companies through a strong web strategy. They have helped us accomplish our objectives by developing and deploying our corporate website and marketing efforts through Google Ads and other online marketing campaigns.
OneIMS Has Been a Tremendous Asset
OneIMS has been a tremendous asset to the development of my firm’s web marketing strategy. They were involved in all of the creative and functional aspects of our website design and they continue to provide support for any ongoing marketing and promotions. I sincerely appreciate all the efforts they have made on our behalf and I plan to continue working with them.
Energetic and Thoughtful
The people at OneIMS are energetic, thoughtful, and always willing to give that extra little bit that makes them stand out from the rest.
Rachel Souter
Director of Marketing, Apex-Ware
AEO & GEO FAQs
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What Is AEO (Answer Engine Optimization)?Answer engine optimization focuses on optimizing content to appear directly in search result answers, featured snippets, and AI-generated responses. AEO targets users seeking immediate, specific answers by structuring content to match how AI systems extract and present information. This approach makes sure your brand provides the definitive answer when users ask direct questions across search platforms.
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What Is GEO (Generative Engine Optimization)?Generative engine optimization positions your brand as a trusted source when AI platforms create original, comprehensive responses. Unlike AEO’s focus on direct answers, GEO builds long-term authority by ensuring AI systems reference and cite your content when generating detailed explanations. It establishes your brand as a go-to resource across generative AI platforms.
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How Do AEO & GEO Differ from Traditional SEO?Traditional SEO targets keyword rankings and organic traffic, while AEO and GEO optimize for AI-powered search experiences. Additionally, AEO focuses on direct answer delivery in search results, GEO builds authority for AI-generated content, and traditional SEO drives website visits.
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How Do AEO & GEO Work Together?AEO and GEO represent complementary strategies rather than competing approaches. AEO captures users seeking immediate answers through direct result delivery, while GEO builds long-term authority when AI platforms create original responses. Most successful businesses implement both: AEO for quick wins and immediate visibility and GEO for sustained authority building across AI platforms.
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What AI Platforms Do You Optimize For?We create optimization strategies across all major AI-powered platforms including Google’s AI Overviews, ChatGPT, Claude, Perplexity, voice assistants like Alexa and Siri, and emerging generative search engines. We also enhance traditional search engines that increasingly incorporate AI features. Each platform requires specific strategies while maintaining consistent brand messaging across all touchpoints.
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How Long Does It Take to See Results from AI Search Optimization?AI search optimization typically shows results faster than traditional SEO. Most clients see improvements in AI citations and mentions within 4‒8 weeks, with significant visibility increases occurring within 3‒6 months. The timeline depends on your current digital presence, content quality, and competitive landscape.
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Can AI Search Optimization Work with Our Existing SEO Strategy?Absolutely. AI search optimization enhances rather than replaces traditional SEO strategies. In fact, many techniques benefit both traditional and AI systems, including quality content creation, technical optimization, and authority building. We integrate AEO and GEO techniques with your existing efforts to create unified strategies performing across all search environments.
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How Do You Measure Success in AI Search Optimization?We track AI citation frequency, brand mentions in generated responses, cross-platform visibility, and business impact through qualified leads and revenue attribution. Our reporting includes AI discoverability metrics, competitive positioning analysis, and ROI measurement across optimized platforms. You’ll see exactly how optimization efforts translate into increased visibility, authority, and business growth.
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Are AEO & GEO Worth the Investment?Data strongly supports AI search optimization as a critical investment. Businesses optimizing now establish competitive advantages that become harder to achieve as markets mature. Companies implementing systematic AI optimization have seen year-over-year increases in website traffic from language models, with higher conversion rates compared to traditional search traffic.
Are We a Fit? Schedule a Free Consultation
In order to see if we are the right fit for your needs, schedule a call with one of our strategists.
We Are Trusted by the Best
Our expert team is dedicated to the success and growth of our clients. That’s why some of the biggest brands in the world entrust us with their marketing, sales, and revenue operations.
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