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The business-to-business (B2B) marketing landscape has changed completely, and B2B companies of all types face unique marketing challenges.
It requires more than just advertising your products or services.
Instead, B2B marketers have to conduct significant research and create strategic, data-driven marketing campaigns in order to reach new audiences, engage with prospective customers, and nurture leads.
This process takes a lot of work. And if you aren’t a B2B digital marketing expert who stays up to date on marketing trends, it can easily get overwhelming.
Fortunately, instead of taking all this work on yourself—or spending the resources to internally hire, train, and equip marketing professionals—you can partner with an external digital marketing agency specializing in B2B marketing.
If you want your B2B organization to grow and expand, consider hiring a digital marketing agency.
READ: 10 Reasons You Should Hire an Industrial Marketing Agency for Your B2B Business
What Can a B2B Digital Marketing Agency Do for You?
Digital marketing agencies are made up of experts in a variety of marketing specialties who work together to help businesses of all sizes and in a variety of industries develop marketing plans, implement marketing campaigns, and reach their marketing goals. These marketing professionals are solutions-driven, and their goal is to use their marketing skills to drive measurable results for your company.
B2B digital marketing agencies have experience in the B2B landscape, and they’re dedicated to helping your company streamline marketing efforts and increase revenue.
Although every B2B digital marketing agency is different, here are a few common tactics they use to improve your business’s marketing efforts.
Develop a Marketing Strategy
The marketing professionals at a B2B digital marketing agency will work with you to develop, implement, and track an in-depth marketing strategy that fits the needs of your business. Whether you’re starting from scratch or need help revamping your overall marketing strategy, an agency can help you create a strategy that delivers positive results.
Connect Your Company to New Audiences
Today’s buyers are scattered across the internet. Your target audience uses a variety of channels to engage with your company.
B2B marketing agencies keep on top of marketing trends, know exactly where your prospective customers spend their time, and plan campaigns that will connect your business with new prospects—even those previously unaware of your products or services.
Nurture Leads
Working with a digital marketing agency means your leads will be nurtured faster. These marketing professionals will help you create strategies to nurture your leads and convert them into loyal customers.
Produce High-Quality Content at Scale
Content is a crucial part of any marketing strategy. You need high-quality content to attract prospects to your website and build trust in your brand. And the more valuable content you produce, the more likely prospects are to find you.
Writing, editing, and publishing that much content is time-consuming. However, a digital marketing agency can produce high-quality content at scale, which means you can continue to engage with leads without additional work.
Develop Your Brand’s Online Reputation
Your reputation is invaluable. A digital marketing agency can help you develop a positive online reputation for your B2B website, company, and brand. Through a variety of marketing strategies, an agency will transform your company into an industry leader, an expert source of information, and a go-to solution for the problems your target customers face.
Plan for Sustainable Growth
The best digital marketing agencies are always looking ahead and plan to partner with you for the long-term. As your business grows and the needs of your audience change, an experienced marketing agency will work with you to adjust your marketing goals, keep up with industry changes, and plan a sustainable growth strategy.
READ: B2B SEO Strategies to Increase Organic Traffic and Leads
Signs You Need to Hire a Digital Marketing Agency for Your B2B Company
How can you tell if your B2B company needs to partner with a digital marketing agency?
There are several signs that a business could benefit from hiring digital marketing experts to build, implement, and analyze marketing campaigns. If any of them sound familiar, your B2B organization may need to consider finding a digital marketing agency.
Sign #1: You Don’t Have Marketing Experience
Marketing is a specialized field. If you don’t have time to dedicate to learning about a wide range of marketing strategies, you should hire an agency to handle your marketing campaigns and ensure your business continues to grow.
Sign #2: Your Marketing Strategy Could Benefit from Another POV
Are your marketing efforts stagnant? Are you out of ideas or unsure of what to do next?
Your company may benefit from an outside point of view (POV)—and that’s what the experts at a marketing agency will provide.
Sign #3: You Can’t Dedicate Enough Time to Your Marketing Efforts
Managing your B2B company’s online presence, engaging with your target audience, and finding qualified leads takes time, especially when you’re busy with day-to-day business operations. If you don’t have time to dedicate to your marketing efforts, consider finding an experienced marketing agency to manage your campaigns for you.
Sign #4: You Don’t See Results from Your Current Marketing Campaigns
If your current marketing plans and campaigns aren’t delivering the results you want, it may be time to get help from a marketing agency. A B2B digital marketing agency can audit your current marketing efforts, identify areas for improvement, and adjust your strategy to drive positive results.
Sign #5: You Need Expert Advice
There’s nothing better than expert advice.
When you hire a digital marketing agency, you get a team of marketing experts with fresh perspectives who are ready to work on your campaigns. These professionals have the knowledge and skills required to build and implement creative, data-driven, and strategic marketing initiatives that will deliver measurable results.
READ: How to Master B2B Growth Marketing: The Ultimate Guide
7 Reasons to Hire a Digital Marketing Agency for Your B2B Organization
The revenue-generating power of a strong, strategic, data-driven marketing strategy is unmistakable. Your company can’t beat the competition without one.
At the same time, it requires significant resources, time, and expertise to create and launch successful marketing campaigns. For B2B companies without the internal resources to undertake such an effort, the benefits of digital marketing may be out of reach.
That’s why more and more B2B organizations are partnering with digital marketing agencies to outsource some or all of their marketing projects.
And that’s not all. Here are a few more reasons your company should consider hiring a digital marketing agency.
1. Generate More Quality Leads
When it comes to generating leads, quantity and quality are equally important.
An experienced B2B marketing agency will create strategies that not only help your company engage with prospective customers but also convert prospects into qualified leads who are then ready to move through the sales pipeline.
2. Increase Your Marketing ROI
Marketing tasks like automating emails, posting on social media, writing high-quality content, and optimizing web pages take up a lot of resources. By passing these tasks off to an external marketing agency, you increase your return on investment (ROI).
How? These marketing experts have the knowledge it takes to get you the biggest bang for your buck.
3. Save Time
A successful digital marketing strategy takes time—from strategizing to writing to implementing to analyzing, it requires a lot of effort from your employees. Imagine if you could free up their time so they could focus on more critical tasks.
Partnering with a B2B digital marketing agency reduces the workload of your core marketing and sales teams. That means they have more time to focus on closing sales, increasing revenue, and growing your business.
4. Reduce Your Marketing Expenses
Digital marketing can be expensive.
At first glance, the idea of saving money by hiring an external marketing team sounds counterintuitive. However, the cost of outsourcing your digital marketing efforts to an agency is a fraction of the budget required to recruit, hire, and train a team of experienced full-time marketers.
With just a portion of your overall marketing budget, a digital marketing agency can handle all your company’s marketing needs. Combined with the increased ROI and hours saved, hiring an agency is a clear cost reduction.
5. Access Marketing Experts
B2B agencies work with digital marketing experts. These professionals have in-depth knowledge in many different facets of marketing and experience working with several types of clients. When you partner with a digital marketing agency, you get access to a deep bench of marketing experts who understand the B2B landscape, stay on top of marketing trends, and have a track record of success.
6. Get Measurable Results
How do you determine if your marketing campaigns are successful? By establishing key performance indicators (KPIs) and using them to establish the effectiveness of each campaign.
Most digital marketing agencies identify important metrics and offer clear insights into how your marketing efforts are performing. These measurable results will help you figure out what’s working (and what’s not).
7. Focus on Your Growing Business
When you no longer have to spend time and resources on the demands of running digital marketing campaigns, you can focus on growing your business.
Let a digital marketing agency handle the routine marketing tasks so you can spend time on things that are most important to the future of your B2B company.
How to Hire a Digital Marketing Agency
If you’re ready to partner with a digital marketing agency, the next step is to find one that fits the unique needs of your B2B company.
In today’s B2B landscape, there are a lot of digital marketing agencies to choose from. Determining which agency is the right choice can be overwhelming. Your challenge is to find an experienced team that you can trust to partner with your organization for years to come.
Follow these steps to hire a digital marketing agency for your B2B organization.
Define Your Marketing Needs
Whether you want help with a specific campaign or need assistance developing an entire digital marketing strategy, establish the marketing needs and goals of your B2B company. What needs to be improved?
These marketing needs will guide your search for the right B2B digital marketing agency.
Set a Budget
Establish your marketing outsourcing budget, which will help you determine the type of help you can afford. Depending on your budget, you might start by hiring a short-term expert marketing consultant, or you may be able to make a long-term commitment to partner with a full-service digital marketing agency.
Determine What Marketing Specialties You Require
Do you need help with search engine optimization (SEO)? Could your email marketing strategy use improvement? Are you looking for ways to engage with prospects at every stage of the buyer’s journey? Is content marketing one of your organization’s weaknesses?
Choose what marketing specialties, skill sets, and work history your top digital marketing agency candidates should have.
Create a List of Contenders
Start looking for B2B digital marketing agencies in your industry that fit within your budget and align with your overall marketing goals and needs. Create a list of top contenders and keep narrowing it down until you are left with a shortlist of agencies worth interviewing.
Ask Insightful Questions
It’s time to interview your top candidates.
Asking the right questions is a critically important part of this process. Make a list of 10–12 questions that you want answered. For example, ask about the strategies the agency has developed for similar businesses in the past or how they handled certain situations.
Based on these interviews, you can choose the best B2B digital marketing agency for your company.
READ: Is SEO Still Relevant? How to Use SEO for B2B Marketing
OneIMS: A Full-Service B2B Digital Marketing Agency
B2B marketing isn’t easy. A successful B2B digital marketing strategy—one that will bring in new leads, increase revenue, and grow your business—requires expertise, time, resources, dedication, and patience. It takes a lot of work to see results.
The good news? You don’t have to do this work alone.
We can help.
OneIMS is a full-service digital marketing agency that specializes in helping B2B organizations develop, implement, and measure data-driven marketing campaigns. Our team of digital marketing experts is ready to help your company streamline your marketing efforts and work more efficiently. We have the strategies, solutions, and tools you need to launch a new B2B marketing strategy that will transform your business into a revenue-generating machine.
We have a long history of working with companies in a variety of industries to develop innovative and data-driven marketing solutions, and we pride ourselves on producing measurable and sustainable results.
But you don’t have to take our word for it. View testimonials from our clients and read our blog to get an idea of our training, experience, and track record of success.
Are you ready to invest in the future of your B2B company? Schedule a consultation with us today to get started.
