Case Study
Able Electropolishing
Able Electropolishing, the largest electropolishing specialist in the world, faces unique challenges in marketing their highly specialized services to sectors such as medical devices and aerospace. The complexity of their services necessitates creating highly technical, educational, and informative content tailored to the needs of engineers and industry specialists. Recognizing the need to enhance their inbound lead generation, Able Electropolishing aimed to implement a multifaceted digital marketing strategy that not only informed but also attracted potential clients through various online channels.
Working with OneIMS has significantly transformed our approach to digital marketing. Our partnership focused on creating a robust content strategy that resonates with the technical demands of our audience. The implementation of a new website combined with HubSpot has revolutionized our lead capture, nurturing, and scoring processes. Our SEO and paid advertising strategies have not only increased our website traffic consistently but have also established us as a national leader for all major industry-related keywords. Thanks to OneIMS, our site has become a go-to resource in the industry, offering high-quality engineering content that our prospective buyers frequently consume and share. This strategic overhaul has been crucial in maintaining our edge in a highly specialized market and significantly boosting our inbound lead generation.
Scott Potter
Vice President of Sales
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