Every website needs to be optimized in order to receive the best results. Although every company may have a different target audience, there are a few key pieces that every optimized website needs. Without these pieces, you might be ruining your B2B Website Optimization. Not Putting Keywords In Your Page Titles A page title is the phrase that appears in the to bar of your browser window. These are one of the first things search engines look at to find relevant content. Many businesses have a tendency to make their page titles say "Home" or "About Us." However, you should be ...

Incorporating social media channels as part of cross-promotional marketing is an easy way to increase the effectiveness of any marketing campaign. Essentially, social media channels provide businesses access to large numbers of their market base using popular platforms such as Facebook or Twitter. Strategic use of these channels gives businesses the opportunity to expand their reach and engage the public in an efficient and cost effective manner. Below are 10 marketing strategies to maximize the use of social media in your cross-promotional marketing mix: 1. Announce your new LinkedIn, Facebook, or Twitter accounts in your email newsletters to create followers from your ...

According to a survey by the e-tailing group, 59% of businesses surveyed are planning on investing more into e-commerce in 2010. This number is up from 36% in 2009. [caption id="attachment_1565" align="aligncenter" width="480" caption="Data from the e-tailing group's 9th Annual Merchant Survey"][/caption] The 9th Annual Merchant Survey also reported that 92% plan on an increase in Internet revenue, with most anticipating between 6% and 15%. With more businesses anticipating an increase with e-commerce, they must also work at using marketing that entices to both current customers and possible prospects in order to succeed. The majority of respondents reported, however, that the conversion rate ...

Many small businesses are still not using basic online marketing tools to help them grow their business. According to a survey from Citibank, 37% of small businesses had not used a website for marketing or expanding their business in the last year. Also, 84% had not used ecommerce to sell products, and 62% have not used email marketing. Of those businesses that do have a website, 74% say their website has been effective at generating business. The survey also found that while many small businesses placed an importance on word-of-mouth marketing to market themselves and find new customers, they did not view social ...

The amount of time Americans spend on social networking and blogging sites as tripled in the past year. According to the Nielsen Company, time spent on social network and blogging sites, like Facebook and MySpace, accounted for 17 percent of all time spent on the Internet in August 2009. With an increase in the amount of time people spend on social networking and blogging sites, it is important for your company to adjust its advertising and marketing campaigns. Estimated online advertising has increased from approximately $49 million in August 2008 to $108 million in August 2009, a 119 percent increase. ...

Times are tough, but slowly the economy is working its way back to normalcy. Now is a great time to start reexamining your marketing efforts, or whether there are any efforts at all. Maybe the budget isn’t where you want it to be. Maybe your vision of how to market doesn’t match the size of your wallet. Obviously marketing is worth the investment, but if you’re on a tight budget, consider these low cost ways to market your business: E-mail Campaigns: Send a market specific, dynamic, message-effective e-mail. Sending an e-mail to 10,000 people will cost you very little. You ...

Facebook hopes to provide accurate advertising measurements with its latest deal with Neilson. Many have claimed that Facebook's advertising techniques are not successful, but with this partnership, Facebook will be able to provide more reliable data. Facebook will poll users about the display ads on its site and then provide that data to Nielson who will package it for advertisers. It will also include responses from people who did not see an ad. By teaming with Nielson, Facebook will give more credibility to its advertising data. Some brands have already begun conducting intent-to-purchase tests on the site. According to ClickZ, Procter ...

With the familiarity of Firefox, yet with a foundation all its own, Flock 2.0, the new social browser, boasts a combination of media tools that is sure to revolutionize your web-browsing experience. Nearly a year after its beta release, the newest version of Flock is making waves as it aims to enhance what the Internet is most known for, the art of connection. With all the energy spent on keeping up with everything that's the latest, why not make your social life easier by streamlining it? Enter Flock. By integrating social services such as MySpace, Facebook, Twitter, YouTube, and Picasa, to name ...