When advertising on Google using Google AdWords, it is important to pay attention to the Quality Score assigned to the keywords you are targeting. The quality score is a number from one to ten that approximates how Google expects keywords to perform.
There are four main aspects that your Quality Score affects:
- The quality score determines whether your ad is eligible to enter the auction for the keyword.
- The quality score figures out where to position your ad relative to the other ads on that page.
- A higher quality score reduces the price you bid on a keyword position.
- High quality score ads are given the top positions above the natural search results.
Basically, the higher your Quality Score, the higher your ad position and the lower your cost-per-click (CPC). So it is important to make sure you are paying attention to your keywords clickthrough rate, relevancy, and landing pages because they all are used to figure out your quality score. If your site is hurting your quality score, then your PPC campaign could be going to waste.
In addition to pay-per-click services, OneIMS provides multiple online marketing services. Contact us today at 1-888-ONE-IMS-1 or email us at sales@oneims.com.
OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.
